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<p><strong>3 Ways to Help Better Position Your Business for Market Success</strong></p>
<p>Finding your business niche is the first step of defining your brand. If you don&#8217;t understand how to position your business in the market place or know what you&#8217;re selling and why, then you won&#8217;t be able to effectively market your business.</p>
<p><strong>It&#8217;s important to find your business niche so you can:</strong></p>
<p>• Differentiate yourself from your competitors;</p>
<p>• Optimize your website for the right keywords;</p>
<p>• Have a clear message on all marketing materials;</p>
<p>• Develop new ideas or products that appeal to your target market.</p>
<p><strong>Here are 3 ways to make finding your business niche easier:</strong></p>
<p><strong>1. Narrow your focus.</strong></p>
<p>You&#8217;ve heard the saying &#8220;Go big or go home?&#8221; Not in this case. To stand out from the competition and attract more visitors to your website, you need to be very specific about what you offer.</p>
<p>For example, business may offer a variety of marketing services. However, they wouldn&#8217;t get very far if we only used the keyword &#8220;marketing services&#8221; on their website or put that term on their business cards.</p>
<p>Instead, they promote a number of different services on their website, marketing materials and in the real world such as Brand &; Marketing Consulting, Website Development and SEO.</p>
<p>Get focused and you&#8217;ll find your business niche or niches.</p>
<p><strong>2. Define your target market.</strong></p>
<p>You&#8217;ll hear this again and again in marketing advice: finding the right audience to target is crucial.</p>
<p>Many business owners make the mistake of trying to be everything to everybody, or launch a website filled with content that doesn&#8217;t speak clearly to the people they want to reach.</p>
<p>Think about who wants what you&#8217;re selling. Is it entrepreneurs? HR professionals? Stay at home dads? Tech-savvy millennials?</p>
<p>Once you&#8217;re come up with your target audience, you can narrow down and define your business niche even more. Plus, you&#8217;ll be able to craft search engine-optimized content that will engage and inform exactly who you want to be buying your products or services.</p>
<p><strong>3. Know the competition.</strong></p>
<p>It&#8217;s essential to know what kind of competition you&#8217;re up against when you&#8217;re defining your business niche. Start with Google.</p>
<p>Search the keywords people might use to find your business. If you see pages and pages of results and a lot of PPC ads (those are the paid ads that appear to the right and sometimes above the organic results), competition is high for that keyword or keywords.</p>
<p>You&#8217;ll probably want to narrow down your niche even further, or find another niche to target. For example, if your niche is corporate fitness training but there&#8217;s a lot of competition, brainstorm some other keywords to optimize your site for &#8211; maybe in-office corporate training, executive fitness training and corporate weight training.</p>
<p>The trick is to find the balance between low-competition keywords that have a decent search volume. If you&#8217;re the only one using a specific keyword but nobody is searching for it, you&#8217;re not going to get the results you want.</p>
<p>Once you have defined your business niche, you&#8217;ll be able to market your products or services more effectively.</p>
<p>You&#8217;ll know your focus, target market and competition, which will make differentiating your brand and defining your unique selling proposition (USP) much simpler.</p>
<p>A good brand strategy takes time, and ideally some professional help to ensure you&#8217;ve got everything you need for a clear, concise and compelling brand message.</p>
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