Three Things You Should Do Before Launching a Pay Per Click Advertising Campaign

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In business, you have to stay current on the technology that is available to market and advertise products and services. Along with understanding the tools and options, a business has to be ready to use it to the advantage correctly. Many ad agencies want to follow the beaten path and are happy to take your hard-earned money for a standard job that won’t necessarily reach the customers that need to be reached. With a quality PPC campaign and some preparation, you can be sure you get the right exposure and needed traffic boost. Here are three things you should do before launching a pay per click advertising campaign.

1. Plan and organize information accordingly

• Using geographical regions

Many sites come with the option of setting geographical regions. Having these settings set precisely makes a paid search much more efficient and ends up saving money and prevents unqualified clicks which waste resources, squander potential first time opportunity, and discourage customers.

A paid search set up will work best when different groups and targets have been identified and targeted individually instead of a single burst of words lumped together into one. This allows for multiple intake via different logic paths as well as provides you a method of tracking and analyzing that will come in handy down the road.

• Using negative keywords

Taking some time to hone in on your particular service will reveal the correct keywords as stated above. However, some ideas are too broad and will divert too much traffic away from your intended audience as well as lead to unsuccessful searches. Creating a list of words that are affiliated with your product or service but rule yours out, called negative keywords, is a good way to focus the search “lens” and make sure you are zeroing in appropriately.

2. Tracking

If you have done the aforementioned tips you will be able to track your progress in the form of valuable data. This data will give you click rates, location, and be able to show you which of your online ads in your campaign are getting the job done and which ones need to moved elsewhere. The use of data allows for a fluid and living process that can fine tune itself and continue to increase in efficiencies and effectiveness.

3. Optimized websites

You can do all of the previous steps and miss the point that counts by having a badly set up or unappealing website. Having sites that are well updated with interesting content, good copy, strong calls to action, and solid logos and branding will be essential to converting clicks.

Use these three steps before you set up your ad project and watch your success increase.

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Sales Keywords – Hunting Keywords For a Sales Resume

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Sales keywords, strategically placed on your sales resume, can make or break your job search. Keywords are the buzzwords and industry jargon that tell database screening software that you just might be the right candidate for the job. They are the words employers are searching for to establish that a candidate has a background suitable for a particular opening.

If you’re in sales and if you want your resume to result in invitations for interviews, you need to know what particular keywords are relevant to your situation. Where do you find those critical keywords for your sales resume?

Look First At The Job Description

Just seen an advertisement or online posting for a position opening in sales that looks appealing? If so, you’ve also found the perfect place to search for relevant keywords for your sales resume. Most advertisements will list not only the responsibilities of the job, but they will point to a wish list of qualifications and characteristics the company would like to see in candidates. The critical keywords are there for the picking – and they’re already optimized for the position.

Sales Keywords – Real World Examples

For example, as I write these words I’m looking at the corporate website for the General Electric Company. I initiated a job search on their “career page,” and up popped an opening for a Sales Executive – CDS Sales. Reading under the category Desired Characteristics, I found the following (excerpts from the website, with my underlining of important keywords):

– Minimum of 6 years of healthcare enterprise or corporate selling / business development experience in integrated solutions (IT, data, content/programming, education, marketing).

– Robust interpersonal skills, with evidence of teamwork and collaboration.

– Solid process orientation, demonstrated resource management and allocation experience, and the ability to perform multiple tasks simultaneously.

– Experienced in relationship management with CXOs, brand teams, medical affairs officers, product team leaders and department heads.

– Knowledge of pharmaceutical marketing, healthcare communications, compliance in ACCME, DDMAC, HIPAA, OIG.

If you were to apply online to GE for this job, your resume would be scanned by software looking specifically for these keywords. If your resume lacks most, some or all of these sales keywords, you are at a competitive disadvantage – even if you’re qualified for the position.

Looking Elsewhere for Sales Keywords

Even if you’re not applying to a specific job opening, you can still use job ads and online postings for keyword ideas to improve the visibility of your resume to computer eyes. Consider the following sources for more ideas…

1. Read newsletters and trade magazines dedicated to your industry or discipline.
2. Have a conversation with recruiters specializing in your industry or profession.
3. Consult with the U.S. Department of Labor’s Occupational Outlook Handbook. You can find a copy at most libraries and online.
4. Visit online forums and discussion groups that cater to your profession or industry.

Heads-Up: Only Use Keywords On Your Resume That Are Applicable

Before you place any keyword on your resume, take a moment to make sure you’re comfortable with the term, and that your experience with that term is relevant. Always assume the worst: in this case, that you will be asked pointedly to expand on any and all technical jargon you embed in your resume. Be comfortable with these keywords, this jargon, or don’t use them.

You do not want to stand there dumbfounded in an interview because you can’t define matrix management – even though the keyword is woven throughout your resume.

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Targeted Website Traffic Tips

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The main difference between normal internet visitors and target visitors is that targeted visitors have a particular objective in mind while non-targeted visitors are just browsing the internet without having a specific goal. Targeted website visitors usually look for a solution to a problem and they are browsing your website because they believe you have what they are looking for. In simple terms, targeted website visitors are those individuals that visit your website with the objective of performing an action.

Best Targeted Website Traffic Tips

Search engine traffic: Search engine traffics are highly targeted because people use them for a reason. One can easily differentiate between targeted visitors and normal visitors by looking at the keywords or keyword phrases they use to search. For example, people who search for valentine gifts are more likely into finding general ideas about valentine gifts while folks searching for the best valentine gift for men want something more specific.

The most effective way to increase your targeted website traffic from search engines is to use long tail keywords or keyword phrases since people using more than two or three words in their search engine search are usually looking for something specific.

Social media networks: Not so long ago, traffic from social media networks was considered as normal and while this is not wholly wrong; things have changed greatly the last couple of years. Major social media sites like Facebook, Pinterest, Twitter and Google+ are improving their algorithms to make social media traffic more targeted.

It’s important to note that Pinterest has launched a feature that shows you pins related to what you have “pinned” and “liked” in the past and this improves your possibilities of interacting with these pins since they are closer to your likes.

What’s more, when searching for new followers on Twitter for example, one can use several different tools to refine their search and find specific people that meet certain demographic characteristics. In simple terms, there are simpler ways to discover those users that are targeted for your business or websites from the huge mass of Twitter users.

In addition when it comes to advertising on Twitter, Facebook or LinkedIn you can target your advertisement to a very specific group of individuals and make your campaigns targeted.

Mobile traffic: While mobile traffic is somewhat the same as search engine traffic, it is wise to note that if you are after targeted website traffic from mobile users you need to have a mobile-friendly website otherwise it will not be easy for you to reach mobile visitors.

Top search engines are very serious about mobile traffic and if your website is not mobile friendly it will not be included in the search engine results. In other words, your websites will have zero chances of achieving high rankings on mobile search.

Content marketing: Content marketing is the most effective way to gain targeted website traffic. Without the right content market strategy you cannot achieve anything with the techniques mentioned above. Content marketing is what you need to drive traffic from mobile and desktop and create more interaction in social media networks.

Bottom line

Targeted website traffic is very vital for an online business or a website as they have more chances of performing an action than non-targeted traffic.

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5 Tips to Improve Website Visibility for Better Google Ranking

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Most people who start building their first website believe that as soon as their website would go online, there would be a flood of people visiting it and bringing new business to them. In reality, this does not happen like this. A new website is just like a shop in a big desert. No website is by default visible to anyone. All our Search Engine Optimization efforts have only one purpose and that is to increase the website visibility. It is therefore at the core of SEO. However, first, we should understand what website visibility is. Even before we talk about how visible is a website to search engines, we should note how people interact with search engines. They type certain keywords in the search box and the search engine presents the results page called Search Engine Results Page (SERP). The domains shown higher on SERP are more visible than the ones below. It shows a relationship between website visibility and keywords. Now we can define it.

What is Website Visibility

Website visibility is calculated in percentage AND with reference to certain keywords. There is no such thing as perfect visibility. Whenever we say visibility it means visibility for a “set of keywords”. So, for example if we are targeting 100 keywords, our domain visibility would be based on those 100 keywords. If our website has a visibility score of 10%, it would mean there is a 10% chance that someone would click on our website if the person types one of those target keywords. The SEO tools which tell a visibility score such as SEMrush or SEO Profiler, ask you to enter the keywords for which you want to know your visibility. The selection of the keywords is therefore crucial for the website visibility score you would get. If you poorly chose the keywords which are less competitive and of less value to your business, you might get a higher visibility score. However, this higher visibility score would not be so fruitful for the business. Now I assume that you have selected the profitable keywords after a proper research and your visibility score is perfectly valid then this is the time to discuss how can we improve the visibility. Here are the five actionable strategies:

1. Remove Errors and Mistake from Your Website

This activity is also called “technical SEO”. Search engine hate websites with errors such as broken links. The first thing you should do is to remove all errors. You can find errors by using tools such as screaming frog or deep crawl. Not only the errors but also the slow websites cannot get good Google ranking. GTmetrix is a free tool which not only tells the speed of your site but also suggests how you can improve it. Use this tool and act accordingly. Also, not following Google guidelines would be a big mistake. Some people argue that Google is not a law. That is correct but because you are relying on Google to get the traffic, you must follow their SEO guidelines or you will be penalized.

2. Put High-Value Contents

If you want to make search engines happy, then make your website readers satisfied with some valuable and well-researched contents. Since to get higher Google ranking, you are competing many others in your niche, you have to beat them with the depth and value of your contents. Do not just re-phrase the contents from other websites. Create your contents and publish regularly. Consider contents as the blood of the body of your website. When writing contents, focus on your audience. But for this, you have to do some hard work. Do the following:

i. Think about your target customers. Who are they what are their problems and issues. Most website owners have an only vague concept of their clients. They think of just some random people interested in their products. You should clearly and precisely define your target clients and build a “customer persona” for your business. Only then you can target them in your campaigns.

ii. Go to Yahoo Answers, Quora and other similar websites and try to find out what questions, people are asking in your niche. These are their pain points and you have to address the answers to these issues in your contents.

iii. Now it is time to do some keyword research. First you should write down your objectives and business goals. Then find some profitable keywords using not only Google Keyword Planner but also some other tools. If you cannot afford a paid subscription, there are plenty out there which are free. This topic has been discussed elsewhere and also on my YouTube channel, so I leave it there. After you find the keywords, you should arrange them in groups and make a map of keywords to your website. Now it is time to write some contents.

iv. Before you start writing using the tool called Buzzsumo to get an idea of what titles are getting backlinks and social shares. Make your title and get some ideas of subheadings.

3. Link Building

Try to understand what is link building and how it differs from spamming. A backlink is a link pointing to your website from another site. You do not need thousands of backlinks as many people try to promote. You only need few but high-quality backlinks. The most important thing about backlinks is relevancy. These links should be coming from relevant websites. Now the point to note here is that the relevant websites are most of the time your competitors. However, if you try, you would find few highly relevant websites which are not your competitors. Do not just focus on websites with very high domain authority. If you do not know what a domain authority is, use two of your free daily searches on Moz website and find out the domain authority and page authority of any internet site. Do not get frustrated, link-building is a slow process and increasing the visibility of your website is a long term commitment. Therefore, just proceed forward, slow and steady, bit-by-bit. Also, try to earn links with your contents as mentioned above.

4. Social Media Engagement

Everyone knows that social media is important to get your website visible. However, there are some very critical points you should take note of and I will try to put only a short mention of those here in this post. It is because every single one of them needs further explanation and I will cover this in my future posts. Some of the important points are the following:

i. For a continuous visibility and traffic to your website, you need a constant engagement with your audience and not just occasional interaction. For this you need first to figure out what types of contents are needed for that. Also, there are certain engagement metrics in Google analytics which you must understand and monitor. Videos are also good for engagement. If you are shy of the camera, not a problem! Just screen capture videos are enough for engagement. These are three points and the rest will be covered in a separate post with an explanation to these three.

ii. If you find social media overwhelming, then use the tools such as coschedule or hootsuite.

iii. The last but not least is trying to find the “hottest” social media and focus on that. People have gained a lot of visibility, traffic and money from Facebook and LinkedIn in good times. However, now, in my opinion these two are dead dogs for small businesses until you pay them a huge sum of money. However, the Facebook advertisement is still cheap and if you know how to make a good custom or lookalike audience for Facebook ads then you can try that and tweak that until you get results.

5. Promote Your Business Website Locally and outside of online media.

There are still a huge number of people who prefer paper format. There are many local magazines out there which have a large circulation and advertising there could be on a budget or even free. You can talk to your council or local clubs and you might be able to get a free advertisement or at a nominal price.

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Keyword Research Made Simple!

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Keyword Research is the first task in optimizing your web site and pay-per-click campaign. Here you need to know what keywords your target group is using.

Your keywords are the words and phrases that people might use to find your products, brands, services, or information, via search engines.

Step 1: Keyword Identification

The first step in your keyword research is to identify keywords. Keyword identification is about finding the keywords that your target group is using. You can probably develop a few ideas very quickly. If you run a pet shop, you may identify keywords such as: “dog food” and “cat food”.

Step 2: Find Keywords

The second step in your keyword research is to find keywords what people actually use and to organize your keywords by their popularity.

To find keywords and their popularities use the keyword search box from Aleksika to learn the search behaviour of your audience. Find out what they call things, how they identify subjects, how precisely or broadly they generally search.

You can also get good keyword ideas from the top keywords collection that contains the top 100.000 keywords of the year or the keyword directory where you can find keywords organized by subject.

Step 3: Choose Keywords

Copy the relevant counts and phrases into a spreadsheet. After you’ve examined all the individual phrases that could apply to your site, your spreadsheet will contain every phrase of importance.

Next, sort the phrases by the “count” column. The resulting display shows the relative importance of each phrase.

You will have to choose keyword phrases that are most relevant to your Web site – two and three-words keyword phrases that best describe your products and services. Many searchers enter one-word queries into the search form but the chance of competing successfully for one-word search engine keywords is fairly remote. The number of competing websites is simple too high.

Instead of wasting your efforts then you choose keywords with one-word, it is suggested that you concentrate on those keywords, which are easily manageable.

You can read more about Keyword Research on Aleksika’s web site.

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Finding Niche Markets Online

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Finding Niche Markets

Finding niche markets to sell affiliate products to is a necessary step in becoming an affiliate marketer. When trying to find the right market we need to do research. This article suggests some places where you can find ideas for audiences to target.

Finding Niche Markets Offline

Finding niche markets off-line is an under used strategy. However, take a look around and you will see many products being used and advertised on media other than the internet. Here are some examples:

1. Bookstores or Libraries provide a steady supply of magazines. Browse through them for audience and product ideas. Use the content to provide you with up-to-date information.
2. Television or radio often have programs related to business, modern gadgets and consumer demands. Check-out the guides to see what shows interest you.
3. Friends, family and colleagues usually have favorite brands which are unique and proven. Brainstorm ideas and you may be surprised.
4. Shopping centers are packed with items that you may not even be aware of. Take a stroll around some of the shops. If there is a product you are interested in talk to the salesperson and find out who’s buying it.

Finding Niche Markets Online

Finding niche markets on-line is a marketers dream. The possibilities are endless and the lucky ones find sources that have yet to become mainstream. Here are a few examples:

1. Groups and forums consist of members discussing various issues. You can explore any group or forum to learn what problems people have. Sell that audience a relevant product.
2. Social Networks are huge and attract thousands of members. What’s the scoop? What are people talking about? Who are advertisers targeting and for what merchandise?
3. Affiliate program searches will tell you what other marketers are selling. Be careful to do your due diligence on the program. Not all products are worth selling or target the right market.
4. Lists are worthwhile if you get on the right one. For example, one marketer was generous enough to send out new keyword lists everyday to his subscribers.
5. Training facilities are the best all round choice. They provide ideas for research, tools for building the business and support; usually for a minimal monthly fee.

Conclusion – Thinking Outside the Box

Finding niche markets is important. However, it is just one step in a series of important steps. The next being to match a relevant product with the audience. Keywords you choose will depend upon promotional methods as well as a few other factors. Making sales will depend upon having factual content that delivers on its promise.

The great thing about being an affiliate marketer is the vast reach of the internet. The world is a huge place filled with thousands of little nooks and crannies to be discovered. The number of English speakers alone is in the staggering hundreds of millions. Finding niche markets is easier when you think outside the box. Learning how to dominate them will come with experience.

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How to Find Your Business Niche

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3 Ways to Help Better Position Your Business for Market Success

Finding your business niche is the first step of defining your brand. If you don’t understand how to position your business in the market place or know what you’re selling and why, then you won’t be able to effectively market your business.

It’s important to find your business niche so you can:

• Differentiate yourself from your competitors;

• Optimize your website for the right keywords;

• Have a clear message on all marketing materials;

• Develop new ideas or products that appeal to your target market.

Here are 3 ways to make finding your business niche easier:

1. Narrow your focus.

You’ve heard the saying “Go big or go home?” Not in this case. To stand out from the competition and attract more visitors to your website, you need to be very specific about what you offer.

For example, business may offer a variety of marketing services. However, they wouldn’t get very far if we only used the keyword “marketing services” on their website or put that term on their business cards.

Instead, they promote a number of different services on their website, marketing materials and in the real world such as Brand & Marketing Consulting, Website Development and SEO.

Get focused and you’ll find your business niche or niches.

2. Define your target market.

You’ll hear this again and again in marketing advice: finding the right audience to target is crucial.

Many business owners make the mistake of trying to be everything to everybody, or launch a website filled with content that doesn’t speak clearly to the people they want to reach.

Think about who wants what you’re selling. Is it entrepreneurs? HR professionals? Stay at home dads? Tech-savvy millennials?

Once you’re come up with your target audience, you can narrow down and define your business niche even more. Plus, you’ll be able to craft search engine-optimized content that will engage and inform exactly who you want to be buying your products or services.

3. Know the competition.

It’s essential to know what kind of competition you’re up against when you’re defining your business niche. Start with Google.

Search the keywords people might use to find your business. If you see pages and pages of results and a lot of PPC ads (those are the paid ads that appear to the right and sometimes above the organic results), competition is high for that keyword or keywords.

You’ll probably want to narrow down your niche even further, or find another niche to target. For example, if your niche is corporate fitness training but there’s a lot of competition, brainstorm some other keywords to optimize your site for – maybe in-office corporate training, executive fitness training and corporate weight training.

The trick is to find the balance between low-competition keywords that have a decent search volume. If you’re the only one using a specific keyword but nobody is searching for it, you’re not going to get the results you want.

Once you have defined your business niche, you’ll be able to market your products or services more effectively.

You’ll know your focus, target market and competition, which will make differentiating your brand and defining your unique selling proposition (USP) much simpler.

A good brand strategy takes time, and ideally some professional help to ensure you’ve got everything you need for a clear, concise and compelling brand message.

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SEM Made Simple!

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What Is SEM?

For those that are still not totally sure what SEM is, let us quickly review it. SEM stands for Search Engine Marketing. Essentially it is a way for you to advertise on search pages like Google, Yahoo and Bing. It is not the same as taking out an advertisement in a newspaper. Google AdWords is by far the best option for a small business as it can provide the best results. This is due to the fact that Google search globally represents almost 70% of all Internet searches. Placing your ads where the majority of people will see them is always the best option. In Google search results often the top three results and the right sidebar box ads are all paid SEM ads.

How Does It Work?

Search engine marketing ads are small box ads that you target toward specific keywords and demographics. The reason they have become so popular is because small businesses can target hyper local search results by adding demographic settings. This allows you to target for example “red cowboy boots Dallas Texas”. Anyone that places that search into their Google search bar will be able to see your Google ad. Keywords like this are auctioned off to the highest bidder with the best ad. So if your ad is well constructed, points to the most relevant website page, and you have the highest bid, your ad on Google will show up number one. There are a lot of uncertainties included in this position of marketing. However, finding the proper SEM professional to consult you on this kind of program will help you be successful. However, once it is set you can usually set, forget and stop paying for the administration portion of an SEM program.

How Does This Help Me?

Getting first page presence on one of the major search engines can be very difficult depending on your industry. Large retail industries are especially difficult because of the number of retailers, products and other informational groups all vying for the same top spots. By purchasing ads even in small budget quantities it provides exposure for your company when your organic search results are not measuring up. If you find your product or company past page 3 on any search engine less than 1% of all Internet users will never find it.

Integrate your SEM programs into the development of your website by developing ads that correspond with the content on specific pages. This will help the ranking of your ads and provide the most relevant information for consumers that click through to your website.

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Purposeful Article Marketing – Create Articles With More Than One Purpose

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Writing articles with more than one purposeful goal can be difficult.

The process of writing purposeful marketing style articles to promote your business, if well planned, can result in multiple layers of repurposed content that drives consistent, dedicated, and well targeted traffic to your website, and your business. Start with a list of concepts or steps and moves right on through the specifics required to increase the value of the content.

Every topic can be written using these same evergreen, and unchanging steps. By using a master template, or a selection of templates, you’ll be able to direct the flow of content, and master the essential elements of article marketing, resulting in well focused, targeted, and high-quality content that never stops generating traffic.

You’ll need to do some research.

Know your topic. If you’re not entirely familiar with the topic or you simply want some new information to include in your article, you’ll need to research. Read a few articles about the topic you’re writing, then close them before you write, unless you’re referring back to those articles. Citations and references are always a benefit to writing marketable content, and if you use a direct concept or quote from someone else’s writing, you’ll want to cite and reference their words.

Write some key concepts, perhaps a list of elements, and use those concepts to rebirth ideas that will help others to grasp value and relevance from your topic.

You’ll need keyword association.

To locate content on the Internet, people use search engines that seek out keyword elements to locate informative articles on specific topics. By using keyword phrases, and long tail keyword passages, your readers will be able to find your content online. When you write, including keyword association for your marketing articles, you drive organic traffic to your website, using top searched phrases in your industry.

Writing articles with high-quality keyword phrases can be as simple as selecting a group of keyword phrases, and using those frequently during the process of writing your content. Take a moment to use the search engine to locate possible keyword phrases, and find out if they match the topic you’ll be writing about, or if you need to fine tune your keyword phrases to be effective.

You’ll need to solidify your content.

Posting a selection of keyword phrases into an article is the first step, but the next step is to use those keyword phrases in logical, easily understandable, paragraphs that explain what the solutions you’re offering your reader, in ways they can apply to their problems. Random elements can only come together as a solution if you give them sustenance, value, and purpose. Those phrases won’t have any impact, unless your reader can apply them to their personal or professional situation.

Give the reader a valuable solution to help them, then direct them toward your website for the rest of the information. Once on your website, be certain there’s enough value driven content, and information, to fulfill any promises made to your reader.

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Google AdWords Account Audit

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It is simply the most powerful paid advertising platform for search online. With over 91% of the search engine market share, Google is without a doubt, the indisputable champion of all time.

As a result, it’s only normal that every company on earth wants a piece of the action on the first page of Google either by using AdWords PPC paid advertising or organic search marketing. Let’s face it, if your website is not showing up on the first page of Google for any given keyword query in your industry, you can forget about acquiring new clients on this platform.

Using the AdWords platform

As we all know, with power comes complexity and learning curves before one can show noteworthy accomplishment. AdWords can make you or break you depending on your skills at managing your campaigns. Let’s face it, companies don’t want to lose money in the process of buying paid advertising to acquire more leads. The main purpose of any business is to grow and make a profit.

At the end of the day, the only important metrics that matters to company owners are the conversion rates and ROI (return on investment). Sure there are lots of important metrics to track and monitor for any savvy marketer. Furthermore, these metrics are bundled in a measurable value called “KPI ” or key performance indicator. This value was designed to monitor a business overall marketing objectives (the success or failure of a campaign). Some of those KPIs to monitor are called: CPC (cost-per-click), CTR (click-through-rate), CPA (cost-per-acquisition), CPC (cost-per-conversion), CLV (customer-life-value), just to name a few.

The AdWords platform has countless amounts of settings that you could compare to the cockpit dashboard of an airplane. Yes, indeed, very confusing for someone without any paid advertising experience.

Just to give you a brief idea of the different settings requiring your attention when first creating an AdWords campaign, part of the list settings are as follows: campaigns to ad groups creation, ad copies, budget settings and max. CPC settings. From setting up keyword match types like “broad match, modified broad match, phrase match, exact match to setting up negative broad match, negative phrase match, negative exact match. Setting up conversion tracking and Google Tag Manager tags and triggers, demography, locations and ad placement settings, scheduling, setting up ad extensions, call extensions, display network ad settings, understanding QS (quality score) and the list goes on and on.

It’s quite understandable that most companies don’t have the internal expertise to fine tune and manage AdWords campaign. Most importantly, their CPA (cost-per-acquisition) is much higher due to the fact that their campaigns are not fully optimized. As a result, their QS (quality score) (measure from 1 to 10 based on ad relevancy, keywords in ad copy, URL, landing page, etc.) per keywords are very low therefore bringing their CPC (cost-per-click) much higher. Furthermore, the ad impressions (amount of times your ads are shown) will be low due to poor campaign optimization.

Time for a Google AdWords Account Audit

It’s always advisable to ask for a Google AdWords account audit by a third party certified professional. Most importantly, that professional will help you understand why your campaigns are not performing to your liking.

An AdWords account audit is the process of evaluating the overall effectiveness of your marketing campaigns and make your account run smoothly in order to increase your ROI. Only a Google AdWords certified professional will be able to assist you and find the missing link. During evaluation, many hidden issues will be discovered. Each item will be analyzed and logged separately.

A complete structure analysis of your account will be conducted to point out the weak elements. An AdWords audit will also help you discover where ad spent is wasted and most importantly how it can be improved, even more, new ideas will also be suggested.

You see, there is a lot more to Google AdWords than simply creating an ad and throwing a bunch of keywords in a single ad group and adding the website URL.

The most important aspect of any AdWords campaign is conversion tracking. Over 95% of businesses don’t have that right. In order to fine tune and improve ROI, you first need to understand what is going on. If you can’t track your conversion properly, how can you analyze your data and correct the poor results that are burning your paid advertising budget?

Furthermore, a high percentage of companies are missing important elements online. They just don’t have a proper end to end sales funnel with automation to capture fresh daily leads and turn them into buyers. Having a website is just a small fraction of the online marketing equation and that is the main reason why so much companies are losing money trying to advertise online. Most importantly, they don’t have a proper CRM (customer relationship management) platform to capture and nurture their leads through email marketing automation. So they simply send expensive paid traffic directly to their websites and hope for the best, a spray and pray technique that won’t bring much results.

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