Benefits of Law Firm SEO Services

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Search engine optimization is a service that improves visibility and accessibility of a website as a result of un-paid search. We can say a website is ranked on the basis of its traffic breakdown, the more visitors the more traffic and the more popularity of the website. As a result of popularity high ranked or high scored websites appear more frequently when we search about some specific keywords. A law firm is group of lawyers who work together while practicing and their principal responsibility is to guide their clients about their right, responsibilities and liabilities.

Multiple law firms invest money, time and mind share in SEO to design graphics and headers or page titles for their websites. Some law firms contact SEOs for promotion of their websites to compete the targeted industries and avail the opportunity. Law firms basically use SEO services for firm/business development and prominent placement. Three core ideas which are utilized by law firms while using SEO are to target more visitors and audience, to disclose practice proficiencies, to drive or impel new business in targeted or practice regions.

Marketing of websites involves two steps which are; whether your website or page contents are reflecting the right perspective and services and secondly SEOs improve inbound links of website by promoting and displaying the link on different sites to make it more visible and more accessible. Most visited sites are ranked high and well and this way we can judge the progression. Law firm SEO services are considered as building blocks in marketing and development procedure blended with stem offers by SEOs.

In old days traditional advisors are consulted for recommendations but there was no surety or guarantee of winning the case. Therefore trend changed in hiring law firms for the solution of business and development issues. Now clients sort out their problems by searching the best law firm through Google, Yahoo or Bing by writing specific keywords or asking for legal help. SEO help in creating a website and making it more available, accessible and visible at popular search engines when searched by interested clients.

Legal problems must be dealt delicately because they are very sensitive and inexperience lawyers can get confuse and puzzle while selecting the way to represent the responsibilities and liabilities. That’s why an active and experienced SEO campaign is impelled to solve the issue by expanding the client’s base, effectively manufacturing brand and increasing the exposure. Legal SEO experts not only reduce the caseload but also improve rates and strength of your case and help you in a very effective and fine way. Legal and ethical borders and responsibilities are highlighted to attract visitors and clients.

Expert SEOs help in building a word-of-mouth advertisement for your law firm to publish your metadata, expertise, experiences and the cases you have solved. So, basically law firm SEO services are utilized to build an offline presence, social network, Reputation management, localization and to compete the other campaigns. Traditional SEO techniques and marketing techniques are used as tracking tools for web optimization.

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Tips To Create A Great Whatsapp Status

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Whatsapp is a messenger application that has become very popular not just amongst youngsters but also amongst adults because it makes it easy for people to chat and keep in touch. Perhaps the major reason as to why this mobile platform is loved is because messages can be exchanged across all operating systems and all mobile phones. It is also a platform that uses the normal data plan for email and browsing the internet and therefore does not add any extra costs to chat, share videos and audio messages with friends and family.

Your Whatsapp status is very important because it easily tells your friends what is on your mind or your mood. You can actually use the status to let people know how you are feeling without talking to them. Those in your list of contacts will frequently be checking your status and your profile photo and they therefore can tell exactly what is going on in your life. It is good to have a cool status, but you also should pay attention to what you are posting, however free you are to post anything on your profile.

Be clear and concise – Short but clear messages can be lovely because they are easy for people to understand what your feelings are. Short statuses are loved because they do not take much time of whoever comes across them. Think about what you want to say and find a sentence that can summarize it so you do not end up writing a story.

Keep your readers guessing – Another way of achieving a great status is to keep the status twisted in such a way that readers are not too sure what you could be saying. A status sentence that has a deeper meaning that is not that easy to unveil can keep your friends wondering what you could be talking about or what you are up to. You can be as creative as you want to be when creating such a status to keep the interest and suspense of your circle of friends.

Use inspirational messages – They are great because they actually can work as a motivator to contacts who could be feeling low or sad about an aspect of life. You can choose sayings that have deep meanings or come up with your own creation of a message that is bound to inspire others. You can never know how many situations you can change for others when you select a meaningful status.

Vent but don’t mention any names – Unless you are writing a positive status dedicated to a person you want to appreciate, avoid mentioning names. It is okay to be mad and angry at someone, but quite another when you put it across for everyone else to see. Find a friendly way of venting your anger without compromising the identity of the other person. You should actually think twice about hurling insults at a specific person using your status. It’s good to keep things civil and find ways of settling the situation directly with the person involved.

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Social Media Marketing Guide for Beginners

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Social Media Marketing is the process of gaining attention and web traffic through the social media sites. During this process, usually creative content to reach the masses through publicity coming from a third-party trusted source needs to be created in order for people to share the content of their interest with others and create a vicious chain that would make business cover and go beyond the market audience intended. Every online marketer needs to have a goal, a product, a service and a cause to promote through the vast and overwhelming World Wide Web. If you already have those things defined in your mind, then congratulations! That could be probably the hardest part of entering into the social media challenge, and from now on, every single effort will contribute to reach those goals efficiently and flawlessly until you put your feet on the Social Media Guru status.

The Social Media world is wide and more extensive than ever. It is a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, therefore it makes it the perfect vehicle to reach and target the right audience and achieve total success. The whole world won’t care about video games, for example, but only the people that video games is part of their interests. If you target male audience with ads of high heels on sale, maybe some of them would go and buy a pair or 2 for their wives, but a pair or 2 is not exactly the kind of impact you want to have. Therefore, you focus on certain group ages and certain other factors that cause some services and products, videos and news to go “viral”

First, we need to know the basic social media sites

Facebook

Holding more than 900 million users, if you’re already a Facebook user this might not be really new to you, but there are lots of features worth mentioning. You can create a dedicated business page and interact directly, and free, with your customers uploading free pictures, products and videos of the service you intend to provide or the product you are trying to sell. That way, you can build a data base of people that will share your posts to their friends and therefore create the never ending chain. Most of these social media sites have seamlessly mobile integration so people whether it is a portable PC, a desktop, tablet or mobile phone get always connected with media in a way that you should take advantage of. People log in to Facebook, in any situation, while commuting, in the park, at home, at school, at work. Then you’re there, promoting your business for it to be displayed in the news feeds, and you would be there, constantly doing the mind trick game to the point that people will find something attractive and worth checking according to their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing the same, and it works perfectly!

Blogs

Blogs are an easy way for people to communicate in a semi-professional way when it comes to quality of content. Quality content is always the key to a good writing and therefore, a good blogging. There are many blogger CMS (content management service) where you can get yours up and running for free in less than 5 minutes, some of these are Blogger, WordPress and probably the most user friendly one, Tumblr. One of the tricks here is knowing your audience, your market, who you are targeting and what you want to accomplish with that. Now this has to do with some SEO or Search Engine Optimization knowledge, which is in other words, using the right keywords to rank as high as possible in a search engine i.e. Google, Bing. It has to be related to your posts and at the same time, you have to make sure you use a keyword search tool to check the competition and number of search this given keyword has. The lowest the competition and highest number of searches it gets in a month, the more convenient for you. If you were to advertise your website holding a service of technical support chat, you would have to make the keywords very specific so people that are looking for your service would find you first. It is, for example technical support for Windows, then you’ll have to include specific words, as going a little more straight to the point. Since the competition would be really high and Windows technical support is a wide content, you would focus and go further the specific services your product offers, therefore, adding additional keywords to go straight to the point would be the most successful way to do it and you would rank higher in a search engine and people would find your product easily. From “Technical Support Chat” to “Technical Support Chat for Windows 7 and XP” you can see how we are narrowing the concept of the service you offer making it more specific, detailed and then competition of support for mobile operating systems, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left behind and those sites offering the services you’re not related to won’t steal your chances to be found for people that are merely looking for chat support for Windows 7 and XP. Once understood the keyword concept you can proceed and create content on a blog that would be easy to find on a search engine by including the right tags.

Then we have the Social Media integration again in the blog space. There are many options to share the content of your blog. Many Content Manager Services like Tumblr have the social media buttons to share and like or dislike. You need to look for the options to enable them (in the rare case they are not enabled by default) so every post of yours would have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you are affiliated to. With great quality and eye catching content you are encouraging people to share your stories on other media sites like the ones mentioned above plus you sharing them and there you have outstanding chances to reach a wider audience.

Twitter

A fast growing, very popular social media site. With over 340,000,000 tweets a day and around 140,00,000 users worldwide, this platform is pretty appealing to business and companies as well as for celebrities, musicians, actors, everybody! A tweet is a message of 140 characters maximum that one can write and post and followers can read and see any time in their news feeds. Talk about it, interact directly and start new conversations is one of the things that make this platform extremely successful. The way they follow Kim Kardashian and read and talk about everything she tweets in a day, the same way they can do with advertising and marketing campaigns about brands and products of their interest.

140,000,000 users to target the right audience might sound like a difficult task, but seen it from the other side of the coin, that means more potential customers for a business. Once you get into the already mentioned vicious chain of any social media site, things just keep coming along by themselves and first thing you’ll notice is hundreds of hundreds of people engaged in your brand, talking about it, reviewing it and telling others about events, broadcast and such.

Linkedin

Possibly a not so popular platform making it boring for some people, but a very professional and strategic one for the rest. Some people won’t spend long hours chatting or talking to other about silly, trivial things, instead, this social network goes straight to the point. People on Facebook and Twitter for example, follow anyone of their interest for the sake of simply socialize as well as businesses and companies, but Linkedin is intended to filter and leave the fun behind to focus deeper in professionalism in social media.

In Linkedin, you can be part of the people looking for a job/ service, or part of a company offering a job/ service. You can create either a personal profile with your professional information about yourself, studies, contact information, interests, certifications, identifications etc. or, create a business or company page, same way as you do it on Facebook or Twitter sufficing the same purpose: share information about your brand, service, product and keep your audience and followers up to date with the latest information about your company.

YouTube

YouTube is a very interesting platform. People go watch videos of any kind or gets redirected by any website that has a backlink to it or search engines. Once people is there on a given there you have some more “Related Videos” on a column on the right side of the screen. Clicking from video to video makes you find things you never thought you would find, interesting topics, funny videos, how-to kind of videos, publicity etc. Your chances to be seen are overwhelming and you can also get people subscribe to your Channel, which is in other terms, your own YouTube space where you upload your videos. Some people find it way more interesting and easier to just watch a video rather than reading a whole article. You have the resource of visuals. If you were to promote fashion clothes and that is the purpose of your whole social media marketing, you can, along with other options, upload a video with people modeling your clothes, redirect people to your main business site, recommend people to share your video, to subscribe for future video updates, to visit your “fashion blog”, like your page on Facebook, follow you on Tweeter, Google+, Linkedin, etc. Close your eyes and try to visualize the Tree Diagram of the whole Social Media marketing strategy and how it gets to potentially reach every single corner of the World Wide Web. Ambitious, isn’t it?

Google+

A fairly new comer on the social media site battle, Google+ offers integration of a variety of services including Gmail, Google+ Basics, Google+ Circles that let you share information or “statuses” in a way Facebook does, but has less popularity so far. You have the “Stream” feature similar to Facebook’s News Feed that would let you see what others are up to, an option for following very similar as well to Tweeter.

The service is very appealing to professionals and business networks because of the exclusivity and integration of services. You create a Gmail account for example, and unless you disable it, by default you have access to all these service and a profile ready to be edited with a picture, contact information, etc. You have access to the whole Google+ network including already mention Gmail, YouTube, You+, Circles, Basics and even the well-known search engine saving and displaying results to the most relevant things to you. It is convenient to have a spare Google+ account for any Social Media Marketer because it’s potential functionality and because no source is too little or too much in marketing. Might not have the same impact, a 30 seconds ad on TV than a small billboard on a bus, but the more you get the message sent the better results you will accomplish.

Social Media Stats

According the new 87 studies perform on social media marketing up to 2012, this approach from companies to customers called B2C or Business to Community has grown and reached 16% of customer engagement but has potential to grow to 57% in the next 5 years. More than 30% of the worldwide population is now online permanently or have some sort of eventual access to the web. More than 1/5 of consumer’s free time is being spent on the social media sites, reaching an approximate of 250 million tweets and 800 million Facebook statuses updated every single day. Only in the United States, more than 80% of online active users spend their on social media sites or blogs. 60% of people uses 3 or more digital forms of research product comparison, prices and information about intended purchases, being 40% of those done via social media sites like Facebook or simply redirected from one of these sites leading to even direct interactions with retailers about offers posted. Around 56% Americans have one to three profiles in a social media site being 55% of them aged between 45-55 and having at least one profile

Search Engine Optimization (SEO) facts

70% of the links search users click on are organic. 46% of all searches are for information about products or services. Half of all local searches are performed on mobile devices. 66% of new customers use search and online research to find local businesses. There are 863 million websites globally that mention “SEO.” There are 9.1 million searchs conducted including the acronym each month, with the top two phrases being “SEO services” and “SEO company.” More than 60,000 Twitter users include “SEO” in their bios, there have been 13 million blog posts published that include “SEO” in the title, and Amazon.com carries almost 2,700 different books about SEO 75% of searchers never scroll past the first page of results. 93% of online experiences begin with a search engine. B2B companies that maintain active content like blogging and SEO programs increased their total website traffic, on average, by 25% in the past year, while those who neglected SEO experienced an average 15% decline in overall visits. 21% of all time spent online is spent on web searches. The big three search engines Google, Bing and Yahoo! are among the five most-visited sites on the Internet. Considering that AOL is #7 and Ask is #10; five of the top 10 most-visited sites on the web are search engines.

In conclusion, Social Media Marketing is a field where professionals and amateurs in advertising can come across and put their own ideas and plans implementing their own techniques. There is no Social Media Marketer university or college degree, this knowledge that should be acquired by extensive research, it needs to be constantly employed and tested in the desired field. It is a revolutionary strategy that has taken down the old TV advertising tactics shifting it to the online market. The percentage of people that prefer to go online on a computer or capable device versus people that watches TV grows steadily every single day. Statistics show Social Media Marketing in a lower impact percentage compared to the legacy ways for advertising, but the potential it has and room for growth is in no doubt overwhelming and could be much more improved and interactive than TV has been for the past decades.

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Why Would You Use Forum Marketing?

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Forums are online meeting places where people ask questions and exchange ideas. They are communities of like-minded people sharing thoughts on their particular topic. There are forum groups for every niche. To find your particular forum just make a Google search with relevant keywords and you will probably find a choice.

Why would anyone want to join a forum? Well there are multi media networks like Facebook, Twitter, LinkedIn, Google+ etc. they all have their differences in a similar way forums are all different, different rules and agendas. They can be specifically geared to a particular topic or more general. Some are large and very active, where posts have a fast turn over, but a huge following; others won’t have a great deal going on. However the interesting posts lasts longer, so when you are choosing look at the posting dates and the number of followers, to see how active the forum is.

When working alone online and at home you may miss the comradeship of your office or workplace. Within forums you can build relationships with other members. If you need help with something you are working on you can ask a question, you will then get some suggestions from other members.

Because of this activity between members it makes a good place to gather some free traffic. When you answer others questions, or ask your own there is a signature box to attach your website link and a short call to action. If people like your comments they are likely to look and see what your website is about. You then gain relevant responsive traffic. Another benefit of forum traffic, it is organic, and will continue to grow as people add further comments to the posts over the weeks ahead.

You may already have a business online, or you may be looking for ideas. Do you want to set-up a simple online business working with a mentor to a tried and tested formula, where the products are provided together with training? Probably with sales pages and other tools too, to help you get started easily.

Affiliate Marketing could be the answer because much of the marketing is done for you. You can begin earning whilst you are learning the techniques and ovoid information overload. Later you can branch out into different online activities if you wish, once you nave learned the basics.

Books that may be of interest:

“Feel the fear and Do It Anyway” by Susan Jeffers

“Building an Online Cash Cow” by Anthony Barlow

“99Ways to flood Your Website With Traffic” by Mick Macro

“SEO step by step” by Caimin Jones.

“500 Social Media Marketing Tips” By Andrew Macarthy

“Profitable Social Media Marketing” by Tim Kitchen & Tashmeem Mirza

“Also by the same author “How to get to the top of Google

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Profitable Niches – With the Right Information and Tools, Work From Home Moms Can Succeed Too

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New entrepreneurs can enter the world of Internet marketing and reap substantial amounts of profit.There are many work from home moms who have entered this arena and are making a fortune online.Internet marketing is ever-growing and parents that stay at home can certainly take advantage of the phenomenon.

Working from home gives you more flexibility and control over your schedule. You can work during hours best suited to your life-style, which allows you to also enjoying the company of your children. The Internet makes it possible for work from home moms and dads to take care of their family at home while earning a healthy income online too.

The Internet is already a part of humankind’s modern lifestyle. Millions of people around the globe connect to the Internet everyday to perform searches and conduct online transactions. These people are from different backgrounds and age groups. There is a huge market out there that you can tap into right from your very own home. You just need to find the right niche.

If you are looking for money-making opportunities, you should start by looking for profitable niches. There are so many products sold online that target specific niches. If you spend the time and effort to market these products, you can earn generous commissions from the sales you make.

You can also start your own niche website. The great thing about this is your own interests can match your chosen niche or business. It certainly is possible to make money online doing something that you enjoy.

So, how do you determine the most profitable niches to target?

Keyword research is essential. Keywords can make or break you, so it is imperative that you identify the most profitable keywords and phrases. These keywords are what online users type in search engine boxes. Highly searched keywords have great money-making potential.

You can use keyword research tools such as Google AdWords and Wordtracker to pinpoint the most popular keywords and phrases that belong to your chosen niche.

When trying to find profitable niche ideas, go for one that is not too saturated yet generates enough interest that you can profit greatly from it. Select niches with high popularity yet relatively low competition. If there is too much competition, it may be hard for you to enter that market and put yourself in an advantageous position. You also need to consider the related products available for that niche that you can sell and earn a hefty profit from.

If you’re completely at a loss as to where to begin, you might want to start by watching TV shows and looking through magazines and newspapers. The mainstream media may give you clues on what people are interested in these days.

With hard work, drive and determination, work from home moms can surely make a money-making online empire from the comforts of their own couch.

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Choosing How to Market to Your Ideal Prospects

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The first step in marketing to someone is to understand them. Begin to learn what their common fears, frustrations, pain, or urgency is. Look at what they want and who they aspire to be. What is their current world view? What situations are they experiencing? Are there any irrational fears, desires, thoughts or fantasies that they entertain? The question then becomes “Where can I find this type of information?”

There is a multitude of ways to do market research on the internet to find the answers to these questions. Look for research tools and strategies that will save both time and money for you the marketer. Think of these tools and strategies as ways to go “undercover” and spy ethically on your competitors. You will be getting into the mind of your target audience and looking for emotional words, phrases, or patterns that develop. Gathering this information allows you to craft the most relevant message that will capture the attention of your ideal prospects and attract them to you. Below are the top 5 quick and easy rapid research strategies and how they can be used to optimize your research:

1) Google Search and Keyword Tool – This is the primary market research tool, because they are far and away the industry leader in the number of searches made. There are 2 ways to use this valuable tool.

The first is to go to Google’s search box and begin to type in words that relate to your product or industry. As you type them into the search box, Google begins to list out possible search results based on what it thinks you are looking for. Take note of the words and terms as they can be very valuable to you.

You can also go to google.com/sktool. This is a free search and keyword tool that provides you with information on how many people search for a certain keyword or term over a month’s time period. Type in some of your keywords and you will begin to see the power of this particular tool. You can also use this tool to type in a website domain and Google will search and tell you the most powerful keywords associated with that website.

This is just a search engine statistic and has nothing to do with social networking sites, blogs, and other places on the web where your prospects are hanging out. It is just one tool.

2) Twitter Search – This is one of the most valuable tools on the internet as it allows you to see what’s going on in people’s minds in real time and even join in on their conversations if you so desire. This provides excellent content in very concise terms as Twitter requires that each post be no more than 140 characters long. This cuts through the fluff of writing and gets to the meat. Go to http://www.search.twitter.com. Type in words or search topics that pertain to your niche and start watching for emotional hot buttons around that topic or word.

3) Group and Forum Posts – These are places where people who have similar passions meet to share ideas. The best places to start are to Google groups or yahoo groups and type in your most basic keyword or phrase that has to do with your product or service, or the main benefit that your products promote and see what groups are out there. Join a few of these and then just hang out and listen to what is being said here. Also pay particular attention to people who write a lot of content. These are the people to friend. As you post in the forums, be ultra clear on what you post and when you post. Be sure that your posts add value whenever you can.

One quick caution: It is very easy to get sucked into spending several hours a day inside some of these forums and groups, but remember that your main objective at this point is market research. Be sure you are looking for patterns and emotional hot buttons in the posts being made.

4) Online and Offline Competitor Spying – Start looking at various review sites and offline and online publications. A great review site is www.Amazon.com. Many of the products that they promote have reviews from purchasers. You can begin to compare and contrast your products benefits with what the reviewers are saying about the purchases they have made. People who care enough to write those reviews are highly active examples of your target market.

When looking at trade journals, pay particular attention to the advertisements that are being run as they may give you some great ideas for copy of your own. If you have an opportunity to follow a publication for several months, see which ads consistently run month after month. These are the ones that are working for the advertisers and may contain valuable information on your target group.

5) Prospect Interviews and Surveys – This is probably the most important tool of all, and possibly the least utilized by marketers. There is no better research medium than having a one on one conversation with someone about their needs, wants, desires, and fears. The idea is to schedule regular phone conversations with people who are looking for what you have to offer. This requires that you develop the skill of note taking and intense listening.

As you ask the survey questions, you can echo back their answers with absolute precision. This allows you to begin to build trust with people as you will be learning how to meet their needs, and, by echoing back what they say, they will feel heard, and will believe that the logical next step is to follow your leadership.

You will want to do at least 100 of these types of surveys as it will not only give you much insight into your prospects’ needs, wants, and desires around what you are offering, but it will help you gain a huge amount of confidence about what you are offering and how you can help meet needs

Some other tools that are not widely known that will enhance your market research are Quantcast, Alltop, and Google Trends.

Quantcast is an online measurement service that tracks online behaviors and organizes and analyzes who is frequenting various websites. Take a look at the sites that an audience frequents. This allows you to observe how the sites are marketing to their audiences.

Alltop will show you the top headlines and the most visited blogs in your category. You simply type in the keyword or category.

Google Trends allows you to compare various search terms against one another. It will graph the history of search volume as well as the relevant headlines and news stories that have to do with your search.

In the next article, we will take a look at how to “narrow your niche” so that you develop your ideal prospect. Be on the lookout for that!

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Making Money Online at Home in Your Spare Time

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Whatever similar keyword you type into Google you come up with a million or more searches for people wanting to work at home. How can we satisfy this growing army of would-be entrepreneurs? Are they just looking, or are they serious about wanting to work at home.

What exactly are they all searching for? There are so many ways of making money online; here are a few business ideas that come to mind:

Selling imported paintings

Selling portraits of people or pets, painted from photographs

Specific or hand-made greeting cards

Golfing products

Weight loss products – always popular

There are so many ideas, the list could be pages long, in fact any hobby that has a following of people with a disposable income can be considered. Check out magazine racks for ideas. Some ideas will be more profitable than others so do some research into viability and numbers by searching on Google with the keyword tracking tool.

If you were looking and I asked you what you were looking for, could you tell me?

would you be looking to work at home on-line part-time?

would you want your home business to be simple to set-up?

Would you like it to be low-cost?

Do you have a laptop you can use, and an internet connection?

Would you like the flexibility to expand it at a later date?

Would you like to work flexible hours to fit into your life-style?

If you’d answered yes to the above questions I would suggest affiliate marketing, as this is simple to start and run, it is low-cost, and can be flexible, but you would need to commit to spending some-time daily on learning techniques and growing your hobby business. Being involved every-day is much better than fits and starts!

It is best to start whilst you have an income from your current work as it doesn’t happen immediately you have to give it time and effort to grow and learn your new skills. A mentor to guide you initially will save you time, and trial and error as you will follow a proven path. Don’t reinvent the wheel.

Affiliate marketing is a system for sending customers to other people’s products, and getting paid, with no face to face selling. You don’t have to build a website unless you want to or deal with payments delivery or customer service. It is all taken care of for you. It is the simplest system I know for starting online.

Is this the kind of business you would be looking for? You can choose any niche or hobby that appeals to you; in fact it is better if it is a topic you are passionate about as you will enjoy working on it! Especially if later you intend to produce your own products.

There is a great deal of information available on the web, and YouTube and on Facebook groups, recommendation is always good.

A few books that could help you:

If you need to make your current job more satisfying whilst you build your business part-time “Thank God its Monday” by Charles Cameron and Suzanne Elusorr. (Strange title it isn’t religious)!

“Do It a Guide to Living Your Dreams” by John-Rodger and Peter McWilliams, to convince you now is the time and you can do it!

“Living with Passion” by Peter L. Hirsch, he offers you 10 secrets to success.

If you need a new laptop: “Microsoft Windows 8 Made Easy, has great illustrations. Or you could choose a good reconditioned model if you prefer Windows 7.

Well I hope there are some suggestions here to help you if you are one of the millions searching and I would like to wish you every success in your new venture. Growing your own business is one of the most exciting things you can choose to do – I love it.

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79 Secrets On How To Increase Your Income Through Your Personal Brand in 2017

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1. WHAT NEVER WORKS WHILE JOB HUNTING…

Desperation does not work in the Job Market. Build your network before you need it. Just as you will be offered a loan in high amounts when you do not need it – you will be offered good jobs when you do not need one. Grab one when you are at the top.

2. WHY LOYALTY TO YOUR EMPLOYER IS CAREER SUICIDE.

Are you a loyal employee to the company? Yes? Then you are an idiot. The only loyalty you must have – is to yourself and your brand. Remember this much – the day you are useless – you will be replaced. If you are good – you will be kept as an star employee forever.

3. PEOPLE TALK NEGATIVELY ABOUT YOU? GOOD! HERE IS WHY!

What do you think your Boss & your Colleagues would really say about you behind your back? That is the reality the world speaks about you.

4. WHAT IS YOUR WOW-FACTOR?

Tell me – What is your WOW Factor? Now. Right Away. Right this moment. And then elaborate on it for the next 5 minutes. If you cannot or could not do this – chances are – you are fooling everyone including yourself that you can sell yourself.

5. IMAGINE YOUR CHILD HAD AN ACCIDENT…

If you want to make an evolve – it will only happen if it takes place with a sense of urgency and importance. Want proof? Lets assume – your child met with an accident. What would you do? Would you give excuses? Would you say you ‘do not know’ what to do? Would you ask others for their opinion? Would you simply plan things out? Or would just ‘get things done’? Compare the same with how you are approaching the most important goal of your life – your career, what you earn and how much you earn per month.

6. ARE YOU #1 AMONG 4000?

In the Middle East – In any given week – for a given vacancy, around 4,000 people apply for the position. Ask yourself – out of 4,000 people who are competing for the same position, package and promise – where do I stand? If you are not number 1 – then it is a game of lottery winning.

7. WHEN SHOULD YOU START JOB HUNTING?

Get a new job before you get into shaky grounds with your old employer. The best time to being – is when you are at your peak in the existing job. The only other time I would recommend is – Now.

8. STAY UPDATED OR GET OUTDATED

Make sure the image, updates, personal & professional information and photographs Online & on Social Media is the one you want your potential employer to notice. Also – Update your Resume & LinkedIn Profile regularly.

9. FOLLOW THE ’10’ PRINCIPLE AND BECOME AN INDUSTRY EXPERT!

Make sure you read the top 10 publications of your industry, network with the top 10 clients of your industry, make friends with the top 10 experts in your industry, make sure that the top 10 decision makers have your Resume and yes, you make 10 new contacts every year related to your industry!

10. WANT TO BE A LEADER? DO THIS!

Learn the art of writing articles, offering suggestions & ideas on LinkedIn & its various groups. How can you become a leader if you cannot communicate your ideas both verbally and in writing?

11. LINKEDIN IS MORE IMPORTANT THAN FACEBOOK.

Most people spend more time on Facebook than on LinkedIn. Guess where do Industry Professionals spend more time on? Also – ensure LinkedIn is your advertising platform through the value you offer its readers, users and viewers.

12. UPDATE YOUR CONTACT LIST

Update your professional contacts frequently. Do you know that within a span of 12 months – anything from 10% to 20% of all your contacts have either changed their jobs or are not longer available on the same contact details?

13. KILL THOSE YOU LOVE

It may sound rude – but do away with people who are useless and time wasters – even if they are members of your own family. Surround yourself with only those who add value to your life. Remember this much – sometimes the ones who are the closest to us – become the reasons for our success. Or failure.

14. HAVE AND MAINTAIN THE A-LIST!

Have an A-List of contacts whom you get in touch with at least once a month. It’s who you know and not what you know that would bring opportunities into your life.

15. KEEP IT FRESH

Make & Network with new contacts every single month. The more ‘right’ people you know – the better it is for you. There are countless possibilities and probabilities. You do not know what you are missing – until you go out there!

16. YOU = KEY-WORDS

Ensure you use keywords in LinkedIn to describe you, market you and promote you. They become the foundation on which others connect with you. What are your keywords?

17. YOU ARE SMARTER THAN THE SYSTEM? REALLY REALLY?

Don’t think you can outsmart the system with shortcuts. People assume by just re-creating their Resume at the last minute or putting in some fluffy words or just trying to squeeze in a Resume at a job opening will land them a super-high paying job. Wrong. Think again buddy!

18. DO WHAT KIM KARDASHIAN DOES!

Ensure you can grab people’s attention all the while. Everyone is competing to be noticed. So in a crowded competitive room of professional- how noticeable are you? Remember – it is better to be noticed, than to be ignored!

19. ENSURE THIS EVERY SINGLE TIME!

Ensure people endorse you and recommend you. BUT here is a thumb rule! The bigger the names, the bigger the positions, the bigger the brand – the more valuable your Profile becomes. For instance – getting 3 recommendations from the CEO of 5 different multinational companies would do more wonders than getting 50 recommendations from middle line managers.

20. DARE TO DO THIS…

Dare to do things differently – in every possible area and avenue of your life (Dress Sense to how you use Social Media).

21. THIS WAS ONE OF THE BIGGEST SECRETS OF MY SUCCESS!

Get yourself a Professional Mentor & Coach. I wish someone had told me this secret when I was just 7 years old. The magic I have achieved in 6 years – imagine what more could I have done had I been practicing the amazing techniques all my life! Self-Study does help. Self-Help to a certain limit. But there is nothing in the world that can replace being guided by a Professional Mentor!

22. THE MOST AMAZING TRAIT YOU MUST INCULCATE!

Read and Educate Yourself with the latest Industry Trends. The more you read, the more it opens your mind to what is happening around. Can’t read?. Fine. You can watch YouTube videos? You can listen to MP3’s instead of listening to the nonsense that plays on the Radio? Today the oppotunities to study and learn are endless. Stop giving excuses.

23. THE 3 IMPORTANT SKILLS OF BEING NOTICED!

Practice 3 Key Skills – Self-Marketing, Self-Promotion & Self-Sell. However, keep in mind – there is a way in how you do that. It is not just about posting photographs and pictures of yourself online or being limited to smart posts and quotations that you get from the Internet. Do you know what the Gift Economy Is? Read and find out!

24. WANT TO LEARN HOW TO CLOSE A DEAL?

Communication (which includes listening as well) & Negotiation are two key skills that will help you anywhere and everywhere where connecting and making the deal is concerned.

25. NETWORKING 101

If you go into a room filled with 60 people and you have 2 hours – do you know what has to be done? Do you know how to break the ice with strangers? Do you know how to get the information you are looking for? Do you know how to make the guy listening to you or meeting you for the first time – want to know you more? If you don’t – its time to learn this skill now.

26. EUREKA! YOU FINALLY GOT THE BILLION DOLLAR IDEA?

Forget it. Ideas are worthless. And if you wonder why no one else is implementing your idea -chances are – many already did it and it didn’t work out. Want something better? Take an existing idea or product – and make it better. If in doubt – remember Steve Jobs, the iPod, iPad and iPhone.

27. STICK AND STONE BREAK BONES!

Remember the quote “Stick and Stones may break my bone but words never hurt me?” Between thinking of a great idea and implementing an not so good idea – Implementation is everything. It’s only when you start doing or working your idea – will you come to know what works & what doesn’t. And yes, how you can improve on it.

28. DO WHAT EVERYONE DOES – RIGHT?

Wrong! The Grass is always Greener on the other side. So remind yourself this when you assume that changing country or company will solve all your problems. Most probably – the biggest problem – is YOU. And yeah – just because people are doing something in large numbers – doesn’t mean they are probably right. I don’t want to get into any controversies here – but think of all the Atrocities committed throughout history. You will always see people committing these crimes in large numbers!

29. THE KEY TO SURVIVAL!

Evolution is the key. How have you evolved since the last year? Or the year before? Or the year before that?

30. BHAG!

Do you have a BHAG? (Big Hairy Audacious Goal courtesy James Collins and Jerry Porras). If not – set one up.

31. THE P’S & P’S

Keep in mind everything is a process. And every process has procedures. However, if you are smart enough – you would know where the loopholes are and how to maximize on them.

32. THIS TRAIT CAUSES THE WORLD TO GO AROUND!

Likability is a key factor when being selected. So when you are facing unfair competition from those who are even more attractive than you – focus on this Trait! So the question is simply this – On a scale of 1 to 10 – How likeable are you?

33. GET NOTICED OR GET LOST!

At the Red Carpet Event, every single celebrity tries to outdo the other in some crazy way or another. It can be an amazing dress, almost naked dress, crazy dress or something as ridiculous as what Shia Labeouf did one evening on the 12th of February 2014. He sported on a paper back stating “I Am Not Famous Anymore”. Uniqueness is what would help you get noticed. Although I wouldn’t recommend you to follow what Mr. Shia Labeouf did, I would recommend you stand out always. So – Do you stand out from the rest of the crowd?

34. THE BILLION DOLLAR QUESTION

Personal branding is what would help you position yourself. Are you a Brand? Do you know how to make yourself one? In fact, do you even know what is a Personal Brand? If not, you better get to speed with reality!

35. IT MELTS IN YOUR MOUTH?

As human beings, temptation is what makes us finally cave into what we shouldn’t. That is why no matter how hard people try – McDonald’s with its burgers, Snickers with its Chocolate Bar, and even Nike with its over-priced Shoes – ensure its customers keeping spending their hard earned money on stuff they don’t actually need. The message = Desirability. It is what you should communicate to the potential employer. Do you know how to make yourself desirable like these amazing brands?

36. THE 4-7-30-3 PRINCIPLE

Sell-ability is what makes you from being ’employed’ to ’employable’. Do you know how to sell yourself? I train my students how to do it in 4 Seconds, 7 seconds, 30 seconds & 3 minutes – time slots. Why? Because that is what works in order to succeed!

37. THE FUTURE OF COMMUNICATION?

How well do you know the art of Blogging, Video Blogging & Social Media Marketing? This skill alone will make or break your brand.

38. WHO ARE YOU?

How well do you know yourself? Rather let me rephrase it. How well do you know yourself to market yourself to stand out from the rest of the crowd so that when the employer hears about you – he jumps the gun and immediately decides – you are the one he must employ. Do you know yourself that well? If no is the answer – you seriously better stop everything and learn this skill first!

39. WALK IN MY SHOES!

Do you know the art of how to think, communicate and negotiate from the Employers point of view? Almost every employee or job search candidate thinks from his point of view. If you can walk in the shoes of those whom you are dealing with – you will always succeed no matter what happens!

40. SIMPLE QUESTION FOR WHICH MANY SAY NO…

Have you practised, rehearsed and absolutely mastered the art of the interview? Now before you become Dirty Harry and get ready to fire bullets of confidence in my direction – ask yourself this simple question – is your presentation so good that you could absolutely impress Mark Cuban or Sunder Pichai to employ you immediately? If your answer is still a resounding yes – Trust me – I would want to contact you for tips!

41. HOW TO KNOW IF YOU HAVE A PERFECT RESUME?

Is your Resume perfect? Let me give you a method to evaluate if your Resume is perfect or not. Do this – Ask yourself – what is the salary that would keep you happy? Once you get this amount – Multiply this amount with 12 (12 months in a year). So for instance – if the salary you are looking for is USD $10,000, then multiply this with 12 months = USD $120,000. So now ask yourself – is this Resume that you are using to promote yourself – worth being paid USD $120,000?

42. THE MAGIC WORD – VASTAA

In the Middle East, especially the United Arab Emirates, there is a magic word. It is called “Vastaa”. All it means is knowing the ‘God-Father’ who can help you get you what you want – anything from the job of your dreams to the promotion you assumed you deserve. So what is the point I am trying to make here? Simply this – Do you know the right contacts i.e. the decision makers who can make a decision and ensure you get the job right now? If you have only 5 – you will never be unemployed in your life. However, even after knowing 5, if you are still unemployed – it means you are unemployable.

43. THE MASTERMIND GROUP

Do you have a circle of trust worthy, like-minded people who can add value to your brand? If not, create one. They are what Napoleon Hill once called ‘The Mastermind Group’. Here is an article by FORBES that would shed some light into what The Mastermind Group is all about.

44. SHARPEN THE SAW

Do you dedicate at least 1 hour a day Sharpening a Key Skill that will make you employable? Don’t know what that means? Read Stephen Covey’s Sharpening Your Saw Principle.

45. STEVE JOBS, STEPHEN HAWKINGS & SUPERMAN HAD THIS SUPER POWER…

What am I talking about? The ability to be absolutely and totally Obsessed about something. Now I am pretty aware that this would be looked upon in a negative light. After all – don’t we preach having a ‘balanced life’ and ‘keeping life in balance’? Fine. No arguments there. Do you assume any of the great legends of our world had such a luxury? Well, I have to be the bearer of bad news. It doesn’t work. So the question here is – Are you totally and absolutely obsessed about your Professional Growth? On a Scale of 1 to 10 (10 being the highest) where do you rate yourself? And now – where do you think you should rate yourself if you had to get the job of your dreams?

46. TAKE A NEW KIND OF A VACATION…

When was the last time you took a Professional Wellness Vacation – To Focus Strictly on your Professional Growth and Development? When will you plan to take it? What will you choose to develop during that time?

47. FIND OUT THE WEAKEST LINK IN THE CHAIN…

No matter how strong a chain – do you know where it breaks off during pressure and stress? At its weakest link. Do you know the 3 key areas that need the most development and growth – the ones that can literally break you and cause hindrance to your career growth? (or are you assuming you know?)

48. YOUR BIGGEST FRIEND OR GREATEST ENEMY

Are you aware of the fact that Your Immediate Boss can make or break your career prospects in your company? So is he on your side? Or rather – ask yourself – Is your boss someone whom you would like to be – one day? If not – you better change your boss and your company!

49. IS YOUR ORGANIZATIONAL YOUR COFFIN?

Study your company management structure, hierarchy and history. Do you think there is a place for you to move, grow and evolve into? Or are you wasting your time for the next many years in the same position with the same package? And no matter how hard you work or how many hours you put in, the reality is – you will never grow further? If so, better change jobs and change it fast!

50. BE PRACTICAL

Hope is NOT a strategy. In the same way Praying, doing Charity, or lighting candles to your favorite gods may give you a spiritual sense of fulfilment. However, it is NOT what will work in the real world. Be practical.

51. YOU THINK YOU ARE GOOD? REALLY? TRY THIS…

Do you assume you are really good? Then apply to the top 5 competitors of your company and see their response. If they are ready to employ you and your services without a moment’s hesitation – you are indeed an Industry Leader. However, if they report you to your employer – chances are, no one wants to employ your sorry behind!

52. MONEY IS EVERYTHING!

How much money do you have stored for a bad day? The thumb rule is to have 12 months salary kept in your bank account untouched – so that if and when you do lose your job – you can sit back, relax and regroup yourself after being laid off. And only after you have relaxed for a few days or weeks – go into an all out assault to finding your new job and position. They say money is not everything? Yeah Right. On the day you are without a job – you will take refuge knowing you have enough and more money resting in the bank for your access!

53. READ THIS SENTENCE 10 TIMES A DAY!

Remember the key rule – Its not what you know. Its who you know. Read this again and again and again!

54.THE MORE YOU KNOW, THE MORE YOU DO NOT KNOW!

Do you know how to Mass Unfollow everyone on Twitter? Do you know how to remove ALL your inactive friends on Facebook with a single click? Do you know how to increase your Google rankings in relation to your blog? Ask yourself – how much more you do not know – which you should be spending time learning!

55. IS THIS THE JOB OF YOUR DREAMS?

Do you REALLY seriously, absolutely and vehemently love your job and what you do? If you don’t – PLEASE do yourself a favor – make a change. You just have one life to live. Stop living it doing what you do not love.

56. PENNY WISE, POUND FOOLISH?

Its tempting to save money and redesign your Resume by yourself, practice interview skills by yourself and learn new skills by yourself. Right? Good strategy to save money – right? If Usain Bolt needs a Coach, If Floyd Mayweather needs a coach, If Mark Zuckerberg needs an Advisory Board – what about you? Oh yeah, I get the argument – you do not want to be “so great” like the rest. Then, please do me a favor. Stop reading this article all together and be happy being mediocre. Just as your job as a professional cannot be done by an amateur – stop assuming that you can suddenly wear the hat of being an Industry Professional that too in an industry you have no experience or expertise in.

57. BELIEVING YOUR OWN BS?

Affirmations, Assertions, Positive Thinking – yes, this helps to a limit. However, when it crosses a certain limit – then it becomes an absolute liability. It serve no purpose being negative. Its okay to be positive. However, you must be realistic! An honest assessment of your situtation is very important. Stop lying to yourself. If wanting to change and improve is just a hope, wish, dream but you do not have the drive, desire and determination to do whatever it takes to put thought into action – then all you are tying to do – really hard – is create an illusion of change and feel good about it.

58. 3+3 COMBO!

Time. Money. Effort. Three things you need to make change happen. Oh yes, did I mention Strategy, Consistency & Coaching?

59. DO WHAT THE BIG BOYS DO!

Why do Global Brands need to constantly reinvent themselves? Why do Software Companies keep updating their software? Why does Facebook, Google and YouTube keep coming out with new features, products and services? Think about it. And then ask yourself – what about you? What new products or services can you come out with that will make you relevant to the market?

60. YOUR REAL COMPETITION… GET READY TO BE SURPRISED!

Facebook, Google, YouTube, Instagram, Snapchat – None of these must-have necessary addictions existed in your college days. Today’s youngsters are being introduced to this world as young as 6 years old. So the question here begets – how future proof are you for the next 5 years? 10 years? 15 years? Are you ready to face tomorrow’s generation when they compete with you head along?

61. THE MASTERY YOU NEED!

Social Media & Software Mastery – Do you have it? No? Seriously No? OMG! Are you for real? Given that today our entire lives are under the microscopic lens of the world – how can you choose to ignore this avenue?

62. EDUCATIONAL QUALIFICATIONS = PPPRRRTTTTBBBBBB!

Proud Of Your Educational Qualifications & Degrees? Really? Go show them to a few potential employers and ask them – “Hey Boss – Isn’t this impressive? Based on this – how much salary increase or promotions can I get?”… Remember – Unless of course it is from an Ivy League School – The answer your potential employers will give you – will give you a reality check you need.

63. MAKE GOOGLE YOUR BEST FRIEND!

Want to know how searchable or noticeable you are? Google your name. See what you get. If someone cannot find you easily and in large numbers – how exactly would be you noticeable or credible?

64. LAW OF AVERAGES!

Follow the law of averages. If you connect with 100 new contacts – chances are 5 to 10 will become the pivotal reason for your success. So what is your current target per month?

65. WE ARE A PRODUCT OF OUR HABITS!

Look at your past – say for the past 5 years or 10 years in any particular endeavor and evaluate yourself. Chances are, you will repeat the same pattern for the rest of your life.

66. HOW VALUABLE YOU ARE TO YOUR COMPANY – THE ACID TEST!

If you were to resign from your company – would your employer accept it or fight & negotiate with you to ensure you stay? The answer to this question would show how important you are to the Industry at large. Or in a micro sense – how valuable you are to your own company.

67. CHANGE IS PAINFUL, POWERFUL & A PLUS POINT!

Maybe you need to change everything about and I mean everything. Have you thought about how that can impact your life – if you changed everything? However, keep this in mind – its not just external that has to change – you from inside also must.

68. YOUR VALUES – ARE THEY GOOD FOR YOU?

They say – Live your life according to your values. However, if you are not happy with your life right now – its time you had a serious look into your own life and ask yourself – which values you need to change.

69. WHAT WE CAN LEARN FROM THE WRESTLERS!

Have you noticed the World Wresting Entertainment? For every Undertaker, there is a John Sena, for ever HHH, there is The Rock. Did you notice – all of them have a different costume, walk-in music, storyline, finishing move, style of doing this and presentation? Ever asked yourself why? The day you get the answer to this question – and yes, implement the answer – you will become the most successful person in your industry.

70. THE MOST IMPORTANT TIME OF YOUR LIFE

The 1st 3 hours of your life after you wake up – are the most productive ones in your life. How do you spend the 1st 3 hours of the morning after waking up? Dressing Up + Staying stuck in Traffic + Reading Emails? And you expect amazing changes to take place in your life?

71. WHAT ARE YOUR S.M.A.R.T GOALS?

Do you have a target for yourself this year? Do you have a master goal? Have you broken this goal for the next 12 months into breakable, achievable chunks? In fact – do you know what you are supposed to achieve this week? If not – what are you doing? Where are you headed? What do you want in life? Can you quantify it, measure it and evaluate it?

72. TAKING SMALL RISKS AND FREQUENT ONES!

Practice taking small risks early on in life and take them frequently. The more risks you take, the better you will be at knowing what works and doesn’t work. Never ever ever be happy just being and doing the same.

73. CONSTANT AND NEVER ENDING IMPROVEMENT

This year I have invested in one of the top online coaches for my online presence, Graphic Designing Course to learn how to digitally animate my photographs (which I use rampantly on Social Media), Video Animation Course (as I use YouTube frequently) and also enrolled for a language school in Koh Samui to learn Thai. All this cost me a lot of money. So what are you striving to learn? How much money are you planning to invest?

74. SACRIFICE (NOT THE ELTON JOHN ONE)

Without Sacrifices you can achieve nothing. With prioritising your time to focus on your goals – you cannot achieve anything. So what are you ready to prioritise and sacrifice in order to reach your goals?

75. THE BEST ADVICE I EVER RECEIVED!

My friend Dave Ross (1991 World Champion of Public Speaking for Toastmasters International) said this one quote “I will never let anyone outwork me.” This is a principle I have followed to heart which has been the foundation to my success. Apply it and trust me – it will work wonders for you.

76. WINSTON CHURCHILL SAID THIS…

Never Ever Ever Ever Ever Ever Ever Give Up. When you keep at something – you will succeed at some point. Agreed there will be ups and downs – but if you are truly committed to achieving your goal – chances are – you will succeed it at.

77. THE DANGERS OF EARLY SUCCESSES

There is one danger I must warn you about – Early Success. Or Succeeding in itself. It can give you a false sense of confidence and infallibility. I have seen it happen to many people. Do not assume that just because you have succeed once or a few times or in a particular endeavor – you will succeed at everything or always.

78. SALARY IS IMPORTANT… HOWEVER

Remember – when choosing a job, salary is only one part of the equation. The other factors may make or break you completely. Most importantly – read in between the fine lines. Especially – when things don’t go so well. In fact, evaluate the place where you are planning to work or apply – check out the people who work there. Evaluate them. Check out and find out what happened to those who left. Most probably – the same story may repeat itself with you.

79. SO WHAT NEXT?

What key decisions have you taken after reading this article? If you have read it all the way to this point – it means you surely want to change and improve. So now the question remains – what will you do, when will you do it and how will you do it?

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SEO – How to Improve Your Rank for Google Search Engine Results

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Google is at the foremost amongst all search engines, that a large volume of internet users are using to look for relevant websites that Google returns for a particular keyword or keyphrase being used. So if you have to really make your website highly popular, that attracts a large volume of potential customers, then its important you have to follow certain established SEO techniques.

Keywords are the Key to Success of Your Website

You have to find those keywords that are relevant to the kind of theme or topic that you choose for to promote products and services from your website. You have to find keywords that finds a good many inquiry through the Google search box but not many websites are there that actually deals with that keyword.

Now if you scan through those websites that are displayed on the first page of a Google Search for that keyword, you might find that there is not enough content that throws light on the keyword or phrase used. Here you can exploit, by making inroads.

Highly Informative Content Rich Websites

Start writing rich content that are highly informative and useful to the kind of visitors who are clicking their way into your website. Moreover keep your website fresh by writing more contents, twice a week. Google loves content that are fresh, hot and crispy. Not stale ones, churning in articles that most websites have already dealt with over and over again, and regular visitors have learnt them by heart and does not need it anymore.

In fact Google is worried, that a good many quality visitors are getting diverted from Google and instead preferring other search engines over Google such as Bing, to look for websites that has rich content and very different from the beaten path. Naturally the loss of quality visitors will mean less of revenue earning for Google. That is why Google is hungry for fresh contents from relevant websites, catering to a particular market segment or group.

Satisfy Google’s Hunger For Fresh Content

That is why it is important that just by catering to the requirements of a particular market segment or target group won’t suffice., You also got to look from Google’s point of view too. So write or outsource fresh articles, that are rich in relevant information and also in context to the keyword, based on which you want to gain foothold as an established web site to reckon with.

The Importance of Back Links for Your Website for High Google Ranking

Now you need back links too for your website. as per the PageRank (Page stands for the name of Google co founder Larry Page) algorithm, backlinks are very important if a website wants to climb the greasy pole to Google search result page. More backlinks a website have the better it is. However quality backlinks too count. In other words if a highly established website has a link in one of its pages that points to your website then, the website, as per Google, has the merits to occupy the first few slots of the first page for a given search keyword/phrase.

Article Writing

Article writing is one way of making your website popular, as writing in established article directories, help you to garner more links that point to your website. The other places are of course niche forum sites, where you can contribute regularly with your helpful ideas in the discussion threads concerning your field of expertise and niche. That way you can send more back links to your website, and thereby send more quality targeted traffic from the forum too.

Blogs

For more back links you can maintain blogs that too are content rich and has a back link to your websites. This way you can increase the number of back links. Of course these are all hard work since you have to see that the blog is regularly updated with rich keyword based relevant content.

Stop Using Flash and Graphics in Your Website

Refrain from wasting your precious time and money in sprucing up your website with flash and graphics since the codes are not at all crawled by Google Spiders. So no point in adding those codes that Google hardly pays attention to.

Stop Your Website from Being Slow and Sluggish

Google does not like those websites that are slow and irritating to open fast. So do not use too many videos and graphics that weighs down your website, and makes it open swiftly.

The Importance of HTML / XML Site Map before Submitting to Google and other Search Engines

Another thing I wish to draw your attention is about the importance of a site map preferably XML site map. It is preferable however to have both HTML and XML in the website root folder. The reason is obvious since different search engines have their own preference. It is therefore very important that you have a site map for each websites before you submit to Google.

You can create a site map for free such as http://www.auditmypc.com/free-sitemap-generator.asp. After you have created your site map you may then submit it to Google. You will have a fair idea if you visit the site map of EzineArticles, which is ezinearticles.com/sitemap.html

Stop Plagiarism by Duplicating Content from other Websites

Plagiarism is unlawful and is an offence for violation of copyright and intellectual property laws. Google too hates websites that thrives on duplicate content. So ensure that your website has content which is written in original and no other website has the same content word to word and sentence after sentence.

Content must be of at least 250 words

Make sure your article is at least 250 words in each webpage of your site. Also your keywords need to be put in the first 250 words, since Google crawler scans only the first 250 words and on that basis it checks the relevancy of the webpage for search result.

Keyword Density – Limit it to 2% – 3% of total content. Use Only 2 to 3 keywords only

Do not use too much of the same keywords over and over again. It would be considered offensive by most search engines. The best is to limit it to 3% of the overall content. However it is prudent that you keep it to simply 2 to 3 different keywords alone.

Niche Websites That has very Little Competition but has a Good Demand from Genuine Visitors

Do not turn your website into some kind of a super mall, that sells from mouse to elephant all under one roof. Find your niche that caters to a fine segment of the market, lets say Domain flipping. See that your niche is not already crowded with too many players in the market. Try those that has not too many players and you can be one of them, to fight you way to the top in the Google Search Engine rankings, by catering to only a selected clientele.

Hope the information provided to you here in this article will help you to get started for a successful career in internet marketing and success from websites that you make them profitable using SEO techniques. This is how you can improve the ranking of your website by Google Search Engines.

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Countering the Rising Costs of Google AdWords for Transmission Repair

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To Transmission Shop Owner,

Today we will talk about ways to counter the rising costs of Google AdWords when marketing transmission repair.

If you have been using AdWords to drive customers for the last couple years you will already know: The cost-per-click has went UP for transmission keywords.

• In 2006 it averaged 30 cents per click.

• In most areas, it is now over $2 per click.

• In some areas, it is as high as $4 per click.

If it takes an average 20 clicks to generate 1 good lead (5% average conversion from a click to a lead), you can see how expensive it is getting.

The bad part? As the Google cost rises, the results do not improve. You are still going to get the same quality of leads, no mater how much you pay for them.

Why Did This Happen?

One reason? Google sent free $100 AdWords coupons to every business in the US. Since their pay-per-click system is based on an auction, the more shops, scammers and marketing companies they could get to bid on keywords like “transmission” and “transmission repair” caused the price to continue going higher.

As everyone battles for top position, the price continues to go up. Ultimately, this makes Google more money for delivering the exact same results.

Ways to Counter Rising Costs

Here are some simple ways to counter the rising cost of AdWords and get more from your budget:

Put your phone number in your ad. This is a simple trick that can increase your phone leads. You can get some additional calls without people clicking on your ad and costing you money.

Negative keywords. Very important. Make sure you are not bidding on wasteful keywords by using negative keywords in your campaign. For example, most shops bid on the keyword “transmission”. But, if you do not deal with used transmissions, you may be surprised that the phrase “used transmission” can STILL make your ad come up in searches, because the phrase “used transmission” still contains the word “transmission”! I have a whole list of negatives I used in each client campaign, including “used”, “motorcycle”, “semi”, “lawnmower”, etc. All of these words spend $2-$4 for a click, and Google loves it.

If you hired an outside pay-per-click management company to handle your online advertising, be sure they understand the transmission industry. Some do. But many of these companies have no clue about the transmission business, and their keyword lists may include lots of things you do not want–and NO negative keywords. The reason there are so many complaints about marketing companies? Most of them have a “we service all industries, nationally” shotgun approach. They throw together an ad, some keywords, start the campaign, and no results.

Marketing companies who specialize in the transmission industry have a laser-guided missile approach. They already know what worked before, what is working now, and what will not work.

Write an ad that sets your shop apart from your competition. Look at competitor ads and make sure yours is different.

Use MSN Adcenter to advertise on Bing and Yahoo. Clicks here are generally cheaper due to less competition. You can now advertise on both in one system.

The process to set up an account is the same as AdWords. Being on Bing is more important than you think: Many computer users use Bing because it is their default start page. You are missing this large group of people entirely if you only use Google AdWords.

Work leads after-hours and on weekends. Many people work 2nd/3rd shift and go online outside normal business hours, but they still need transmission service. If you do not have time to do it, give your manager an incentive to do it. First and best gets the job, especially after hours and weekends. If you cannot work leads after-hours and weekends, you will probably want to shut off your advertising during those times if you are currently running your ads 24/7. Only run AdWords during your business hours to save money.

If you cannot always get to the phone at the shop and miss calls, have your Internet leads go to a dedicated cell-phone that always gets answered. If you miss a call on the shop phone that came from your AdWords campaign, you may have just spent $50 for a dropped lead. Another method is to use a service that rings to multiple people if the first is busy, like a hunt group.

Geographical settings should be realistic. If you cannot service a 50 mile radius of your entire metro area, adjust your campaign for just the area you typically service.

Other Ideas

In the end, the whole point of advertising online is generating leads, then working those leads as best you can.

If people who need your services click your ad–but do not call or do not fill out your contact form, that bill from AdWords on your credit card statement is just you helping pay for a Google executive’s corporate jet.

In Summary

To sum all of this up:

• MSN Adcenter is generally cheaper clicks than AdWords. Set up an account to advertising on Bing and Yahoo.

• Work leads after-hours and weekends to get more jobs.

• Turn off leads after-hours and weekends to save $$ if you cannot work them.

• Use a dedicated cell phone for hot Internet leads so that no leads are dropped.

• Use realistic geographical targeting.

• Negative keywords are important to add to your campaign to save $$.

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