Kindness Is Helping Someone Without Expecting Anything In Return

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Some people say that there’s no such thing as a selfless act. Sometimes people believe that anything we do to help another person, we get something in return. Sad but true! However, not all people do this just for their selfish intentions but few do this to feel good about themselves and show that they care.

Not all people are kind-hearted. Some people show concern just for the sake of doing it. I don’t like that. They show they care because they want to be recognized. I’m used to handling a burden of responsibility. I take care of almost everybody without expecting any return. I give because I want to not because I want to have something back.

When you do a favor and expect to be returned, then you are doing business not kindness. Simple things become complicated when you hope too much. The truth is I like to help people. It makes me feel good to give. I don’t do it in order to get anything back. I just believe that the more you give, the more you receive. It’s human nature to want to repay. But honestly, it’s because giving is a gift.

If you do, it will eventually come back to you, even when that’s not your intention. And when it doesn’t, you get the satisfaction of helping someone, which is my experience. Although modesty aside, we all have bills to pay and many of us have mouths to feed especially me who is a single mom; but when it comes to helping, I am very happy just by doing that. I do not feel stingy with it, the world has a way of rewarding such generosity.

You can’t help everyone. But helping someone because you care and don’t concern yourself over the results, make you satisfied. People are usually good by nature. They want to help other people whenever they can. Some will even go beyond their means to help someone in need if they’ve been deeply touched by the circumstances of the needy one.

When you do good, you need to be sincere. You have to be honest with yourself. Never focus on whatsoever about you at all. You put that needy person before you. Selfishness destroys the greatness of an action. You may not want to get money or other tangible benefits from your good deed but wishing for recognition of what you’ve done is still expecting something in return; which is not right.

Reality is, it’s not about how big the favor was, it can be the smallest thing ever. You do things because you want to do them not because of any pressure or of any sort. Every time you do something, no matter how small or unimportant it may seem, and never think what you’re going to get in return, good deeds magnify and comes back to you when you least expect them.

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3 Ways to Get More Traffic to Your Online Store

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An Introduction to Marketing Your Store Online

No matter how wonderful your products are, finding ways to encourage consumers to buy from your online store can be a challenge.

With so much competition out there – especially if you’re competing against a big retailer – means you need to always be focusing on ways to get more traffic to your online store.

Here are 3 ways to grow your online store:

1. Create Compelling Content

Publishing content that is valuable to your consumers is an ideal way to attract people to your website. Potential customers are more willing to buy from a retailer who posts genuine blogs, reviews and articles.

A study done by Gartner, a leading research and advisory company, found that 84% of millennials have used user-generated content to make a purchasing decision.

Plus, if you provide your readers with fresh content, they’re more likely to return to your website and potentially buy from you more than once.

2. Focus on SEO

When creating organic content your readers will enjoy, it’s essential to keep SEO in mind if you want to grow your online store. Organic traffic means visitors finding your website in a way that didn’t require you paying for that traffic to find you.

For example, if you have written a book on relationship advice you want to promote, you could create articles containing keywords such as “relationship tips” and “love advice.”

You also need to expand your SEO campaign to:

• Include keyword descriptions on product images

• Create a sitemap and submit it to search engines

• Write page titles and meta descriptions

You’ll have to do your keyword research first, however, and work on targeting keywords with low competition that still get enough traffic to make your efforts worthwhile. This is where an SEO expert can really come in handy.

3. Use Google AdWords

Google AdWords is a pay-per-click advertising program that can really help you generate traffic and leads.

The cost per click varies, but even an entrepreneur on a limited budget can afford to pay for at least a small campaign.

For an Impressions Campaign, you only have pay for an ad when someone clicks on the ad, calls your business or views your video, so it’s a cost-effective way to get more traffic.

There are a few ways to use Google AdWords:

• Show up in Google search results

• Promote banner ads in Gmail or websites

• Create a video ad for YouTube targeting your audience based on specific criteria

You’ll have to be skilled enough to manage your campaigns, measure results and make changes, or else it won’t help you grow your online store and could end up being very costly. If you’re not sure, seek out a professional who can help you grow your online store through paid traffic.

Like most marketing strategies, getting traffic to your online store takes continuous effort. Your competitors are likely focusing on the same techniques you are, so stay ahead of the game by measuring your results and changing what doesn’t work.

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And Old Book, a New Bestseller

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It’s often said that it can’t be done… but anything is possible if you have a brutal seller’s mindset. Bear in mind that every book is a product. Whether it’s a new releases, an old book, a 50-page story, an 800-page epic, fiction, or nonfiction… they all have something in common when it comes to Amazon. As far as Amazon’s search engines are concerned, all of these books are just other products and their ID is – from their point of view – just a unique ASIN. Neither age, nor gender, nor history matters. All that matters is how well a certain ASIN is likely to sell.

So many authors have published their works expecting their books on Amazon to somehow sell themselves, and even possibly appear on Amazon’s top chart – oh, to have such confidence must be a wonderful thing! With some books having substantial marketing budget behind themselves, and some others represented by marketing professionals, many self-published books are unfortunately destined to disappear in the backgrounds, and simply fail. The quality of the book always matter, but nobody could deny that quality alone doesn’t sell books. Professional sales strategy and big advertising budgets make an enormous difference on digital sales channels… but a self-published author can’t compete against companies that have been selling books for decades; after all, their ability and know-how in making a book perfectly sellable is the second biggest asset they have. The first is – obviously – their money. Money buys audiences: it’s a simple law of big numbers, and one we can’t get away from.

Undoubtedly you may have read some success stories in the past. Yes, I know, some self-published authors really did it – and it’s highly impressive that they did. However, the other side of the coin – the sad truth of the matter – is that thousands of other authors have failed to achieve a positive profit margin, while the lucky few managed to make it big with seemingly little effort on their part. One could imagine that Amazon is not only the biggest bookseller in the world, but also the biggest graveyard for books and authors’ aspirations! A few million books (and that’s not an overstatement, amazingly) are just staying there, resting in limbo, without a single visit for weeks or even months – totally forgotten, marked as a failure, left to fade away. So many potential bestsellers have failed due to the fact that publishing is not a simple task, despite the fact it may look like one when you consider how slick the publishing procedure is on platforms such as Kindle. With just a few clicks, your book has been published! Wow… And then what?

However, your book actually might stand a chance, so long as you adopted a seller’s mindset and acquire some crucial marketing skills – something that I consider a vital element of digital sales success. Let’s drop the technical jargon and dive right into the middle of things. There are several steps to be performed before you engage in publishing on Amazon.

The sales strategy is built on data, not on our own subjective perception of what could turn out well. This is something you’ll have to bear in mind during this entire process. It’s not romantic, it isn’t glamorous… but it’s reality.

In fact, it doesn’t just come down to data. I actually see three crucial elements for any sales strategy:

Data

Technology

Inbound sales

If you are putting your book out there against millions of other books, you’d better have a decent data-based strategy. When writing a book, authors are fine when it comes to making investments in proofreading and editing. Editing is a must-have for any author, I wouldn’t disagree with that for a second. However, how many authors immediately jump at the chance of getting a marketing/sales professional involved? Precious few, actually, despite these people and their skills also being a must-have. You need data, and you need professionals that have access to the right data.

What kind of data do we use? Obviously, our main focus is on our competitors. Our data should show how successfully books in our specific genre are doing. What’s their overall Sales Rank? How many reviews do they have? What keywords do they use when creating their persuasive sales copy? This has nothing to do with writing, I know, and it isn’t necessarily the ‘fun’ part of producing a book for sale. However, this is something that HAS TO BE DONE BEFORE PUBLISHING. If not, you are just another fish in the sea… and one which is being quickly circled by sharks!

A smart seller is also someone who is technologically savvy. They must be familiar with all those fancy marketing tools and techniques, and stay updated on the latest developments in this field. To become familiar with them, an author must, therefore, acquire some specific knowledge. How do you set up a blog? What’s SEO? How do you use social media to sell more books? What’s the deal with Twitter? Are promotional sites any good? Why does a book need a good video?

So many questions, we know. You’d better learn the answers to them for yourself if you are in any way serious about self-publishing, though, as the answers to these questions will result in you seeing a huge difference in your ranking and sales figures. The alternative, of course, involves you hiring a marketing professional, just like you hired your editor. Publishing is not a process of getting your book on Amazon’s shelf. It’s A BUSINESS, and one which requires a business-like approach.

Another point: what about inbound sales? Can you really focus on your buyer’s needs and goals? How do you sell the way prospects buy? Again, more questions than any serious Amazon seller need to consider, if they want their product to get anywhere!

Yes I know, I’m being a little aggressive here… but a seller would understand, trust me. Sales are not something that just happens like a bolt from the blue. It’s something you need to make happen by using data, technology and inbound sales methods, with a professional guide leading you.

So, back to our original question. Can old book become new bestsellers? Well yes, they can, without a doubt. Just imagine, for a moment, that your book had a set-up that utilizes all available data and technology in establishing a unique customer experience. Imagine your book standing out, even without a strong advertising budget, lead by data-driven sales strategy… it’s not impossible, not by any stretch.

I have a real thing for old books. After all, some books simply failed to connect to readers, but many books never had the chance to connect. I always say: it’s never a lost game, so long as you believe in your book. If you want to bring your book back into the game, then have some faith, for there’s no doubt that it really can be done!

How? By following these steps:

Buy a license for professional tools, such as KDRocket, to research your competition, ideas, keywords, and categories.

Join a learning/coaching program on Search Engine Optimization, Social Media, Blogging and other marketing channels that have proven to be successful in book sales

(I may have one for you – SEO Crash Course For Publishers)

Learn about your customer base; read reviews, join groups, engage.

Build your own audience, do some self-promotion. Start with a few followers, and never allow yourself to become discouraged.

There’s also a secret sauce you can add to your efforts: consistency. Remember, this is a marathon, not a sprint.

Don’t give up on your books. Give them the love, care, attention and professionalism they need, and help them bring their message to the readers who are out there, already searching for what you have to share!

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7 Helpful Tips For How to Become a Successful Blogger When You’re Losing Your Motivation

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How can you become a successful blogger when you’re not motivated? It’s tough!

Becoming a successful blogger takes time, effort and dedication. But if you’re putting those things into your blog already and you still haven’t achieved success, it’s easy to lose your motivation and enthusiasm. But you’re also not alone.

Here are my 7 favorite tips for how to be a successful blogger that will help boost your motivation and help you keep moving forward to becoming a successful blogger.

1. Be Social.

Being social does two main things for you. It keeps you motivated and enthusiastic because you are interacting with others, but it also improves your traffic

In the past you could simply optimize your blog for higher search engine ranking and advertise with pay per click keywords for getting all the traffic you could handle. Today that’s all changed. SEO and PPC advertising isn’t as easy. It’s much more competitive and costly. And if you’ve suffered a loss in traffic due to search engine changes, it’s discouraging.

Finding success as a blogger, or any online venture for that matter, is easier if you’re connecting socially and building relationships. You’re more likely to buy my widget if I’m someone you are familiar with and trust.

Of course basic Search engine optimization is still important and advertising can certainly boost traffic, but building connections and relationships aren’t fleeting, they’re not vulnerable to search engine changes and unlike advertising, it won’t cost you a thing.

2. Give Readers What They Want to Know.

This is where great content makes all the difference. Great content is what your target audience wants to read. But how do you know what they want to read?

Here are 3 ways to find out.

1. Use social media. You can ask questions on Twitter or Facebook which is easy to do but I like to join topic groups and ask questions there. My favorites are Linked and Google groups.
2. Create a survey. Create a simple survey using surveymonkey. Send your email list the survey or if you don’t have a list, add the survey link to your blog’s sidebar. Encourage visitors to take the survey by offering them a free gift for participating.
3. Forums. Join a niche forum and ask for reader opinions or feedback. You can also just lurk around and see what questions people are asking.

If content demands are discouraging you, use a ghostwriter or buy private label content and customize it. You can also use these tips for creating content quickly and easily.

• Ask a question on Twitter or Facebook and publish the responses you get
• Repurpose content for guest posts or article directories
• From the social contacts you’ve made reach out and request guest bloggers
• Publish a post on the 10 best blog posts, 10 best bloggers, 10 best tips, etc.
• Make a quick video or audio

3. Research Your Keywords With Care.

People find your blog with keywords, so you must use the keywords your visitors are using to find your content. And of course the more searches a keyword phrase gets, the better. But your keywords must also be relevant to what your post is about.

To start, use a good keyword tool. If you’re on a budget Google’s Keyword tool will work fine. Once you settle on the best keyword phrase for your post, include it in each of these areas of your page.

• Your post title
• Post Description
• Post Heading and at least one sub heading
• Alt Text for images
• Page name and path, “http://www.yoursite.com/keyword”
• Post content (use the keyword phrase and at least once, as well as 2 or 3 variations of the phrase)

4. Be a Headline Master.

Your post headlines are significant to the success of your blog. They’re what attract readers to your post. Your headline should contain your keyword phrase, as mentioned in # 3 but you’ll also want your headline to be magnetic enough to lure a reader in.

Using numbers in your headline works very well, for example ‘7 easy dieting tips’. Also use descriptive words like, easy, fast, shocking, useful, etc. where appropriate. To lure a reader in, include an irresistible benefit. For instance, ‘7 Easy Dieting Tips for Fewer Cravings’.

5. Successful Bloggers are Authentic.

You’re human so be human to your readers. Don’t be afraid to share your challenges and mistakes as well as your dreams and accomplishments. Your readers want to learn from you but they also want to feel they share a commonality and sometimes your commonalities may not be things you’re so proud of, but that vulnerability makes you human and people can identify with that.

6. Successful Blogs are Interactive.

Readers look for blogs that are highly interactive. No one wants to connect with a blog that’s hearing crickets. Successful bloggers often ask questions, they stir up debate and share unusual ideas that are interesting and generate thought.

If you accept comments on your blog, and you should, respond to them in a timely manner, but not with “Thanks for commenting”, respond with genuine appreciation and engaging feedback.

7. Fight Discouragement.

We all get discouraged at times, especially if you don’t see the blogging results you expect in a timely manner.

One way to fight discouragement is to interact more. Find friends and supporters by getting social. It’s number one on my list for a reason. Connecting with individuals within your niche, sharing ideas, and supporting each other are ideal ways to not only fight discouragement but help you maintain enthusiasm about what you do.

In Summary…

Stick with your blog until it’s achieving your desired results. Don’t give up then move on to something else, you can’t achieve success that way. Make it your goal to stay interactive with others, use others to help keep you motivated and accountable. If someone else is taking an interest in you, it’s easier to stay motivated and the more motivated you are, the more you’ll get done.

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Leveraging Google Traffic With the Hashtag

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Valued Reader,

It is impossible to share all the traffic tactics I have discovered in a single post, for now we will take a look at leveraging Google Traffic with the Hashtag. What this ultimately result to when leveraged correctly is Google Page One Exposure. Not Page One Ranking, but Page One Exposure and there is a huge difference between the two.

There are several methods that will result in Google Page One exposure, which is also how you build High Authority Back Links to your site. This in turn boost the Google Ranking of your site, everything online has a purpose, but more importantly a sequence.

By using this same Hashtag tactic and literally pressing a “button”, to see what happens. To my surprise I found my posts with Google+ on the first search result page. You are going to be using the keywords you wish to target as Hashtags, no more that 2 – 3 Hashtags per post. Remember that content is the only magic wand to conversion of any kind.

Targeting the Highest Converting Hashtags

If you would like to know which Hashtags are trending on Twitter, then you need Hashtags Dot Org. Simply log in with your Twitter Credentials, you may also want to Follow Hashtags Dot Org.

You will see the following options; Trending on Twitter, Twitter Terminology, Why Use Hashtags?, What’s The Point?, What is a (#) Hashtag?, How To Start a Hashtag, History of Hashtags, Allowed Hashtag Letters, Hashtag Analytics, Twitter Etiquette 101.

For the purpose of this demonstration you want to click on “Trending on Twitter”. You will the results to the Upward or Downward trending Hashtags, but more importantly the Most Popular Hashtags. Please base your selection of Hashtags not only on your profitable niche, but also the keywords you wish to rank for.

So now you know how to obtain the most popular Hashtags, great. Now what, where and how can you use them to focus on Google? All you will need is your free Google Account.

Once inside your Google+ Profile you will see two options which you want to focus on next. They are “Collections” and “Communities”, which are pretty much like Facebook Pages and Groups. A collection is like having a Page, and the Community will mirror a Group. Just to give you a basic idea of the difference between the two.

Creating a Google Collection

This is done by simply clicking on “Collections”, and then easily create a Collection. But similar to a blog or website, you want your title and content to target all 3 categories of Keywords you wish to target. Short Tail, Long Tail and Anchor Text.

Now your Graphic content is equally important, if not even more so because you wish to attract attention. Colour plays a very important role when it comes to conversion… just a thought. But also you want to share royalty free images, so you don’t step on any toes.

There are several sites that will provide you with high-definition images within just about any niche you can think of. You simply enter “Royalty Free Images” into your web browser, and check out the sites on the search result page. Take your time and find which sites will provide you with exactly what you are looking for based on your profitable niche.

Now a great idea would be creating a collection focusing on something like your blog, so you share your blog content and expertise within the collection. Never share Any Affiliate Links Anywhere on the Internet, a professional post will always present a link to a dedicated domain like a blog or website. Your aim is to get those visitors to your own personal site, and get recognized as a Professional.

Once your collection is created, you are ready to create your first Community too. But don’t post anything yet, we will get to that. For now you just want to create One Collection and One Community, so we can work from there.

Creating a Google Community

Pretty much exactly the same as creating a collection, but bear in mind the similarity to a Facebook Group. Again you must target your keywords in your Community Title.

Once you have successfully created both your sites, it’s now time to add the “Secret Sauce” by adding your first posts. But don’t just flood your profiles with random posts, be objective and target your audience.

While using the Hashtags you selected, you will now need interesting and useful content to populate your Collection and Community. You need to inspire an audience’s curiosity to want to know more, once that happens you will gain followers automatically. And when targeting is done correctly you will gain followers who are actually interested in your content and solutions.

Once you have populated your Collection and Community with keyword rich content and the Hashtag, you also want to share your posts to all your social profiles. Google allows you to share your posts to your Google+ Profile, Facebook and Twitter or even copy the post link should you wish to present it elsewhere.

A Collection and Community is like a sub-domain within Google, so when your posts show up on the first search result to a certain keyword then those visitors are ultimately directed to your blog or website. Remember, always try to share posts with links to your personal domains like blogs and websites, your affiliate offers should be promoted only there.

There is only one other place you should promote cloaked affiliate links and that is to your own email list subscribers, but that is an entire eBook on its own.

Remember that this is a traffic tactic and not a magic button, you need to sacrifice the time to master the sequence. This includes establishing the best dates and times to post that will result in the best conversion. This article is like a structure for you to build from.

Wishing You Prosperity,

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How to Find the Best and Most Profitable Market Niche for Your Products

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The Best Markets aren’t the Biggest

It’s quite understandable for you to pick the largest possible market in which to sell your products. But if you’re a small business, the biggest markets aren’t necessarily the best.

The biggest markets may be the best known, but they are also the most exploited. In big markets you’ll find lots of competitors, more consumer resistance and lots of price competition.

If you’re not very careful your big market full of opportunities could become a wasteland for your business because no matter how much you try your battle with established competitors will be long and hard.

A Solution! – Niche Marketing

If you are a small business and you want to achieve rapid business growth the best strategy is to look for sales opportunities that you can convert better than your competitors. This is the main idea behind “Niche Marketing”

In this and a following article we’ll provide a five-step step plan for implementing a Niche Marketing Strategy.

Five Steps for Developing a Niche Marketing Strategy

The Five Steps of Niche Marketing are?

1. Divide your “large” market into smaller market segments

2. Identify business niche areas for your product within these segments

3. Research these niche areas and estimate their market potential

4. Build a profile of potential customers in these business niche areas

5. Develop a strong product proposition for these customers

In this article we’ll focus on steps 1 to 3.

1. Segment Your Market

Market segmentation has been around for a long time. You may even have already carried out some segmentation of your marketplace by deciding to focus your attention on a particular geographical area or socio-economic group (e.g. small businesses, young professionals, industry type etc.).

Now take your segmentation a stage further by looking at other ways in which you could divide up your marketplace. For example, a manufacturer of devices for petrol and diesel engines decided to segment its market into family automobiles, commercial vehicles and boats.

2. Identify Business Niche Areas

When you have a list of market segments bear in mind that even though you may think your product suitable for all the segments you’ve selected, in each segment they’ll be some groups of companies or individuals who will need and want your products and others that won’t.

These groups may be your first niche markets. For example, the manufacturer we talked about earlier decided that it would be better to focus on “family leisure boats” as a niche market rather than “high performance boats” because it had a lot of knowledge and experience of the types of engines used in leisure boats.

So, look for the business niche areas within each segment and find niches where you think your product will do well. Spend as much time on this as you can.

It’s not always easy to find niches in an existing market or to identify new winning niches in which to create a business. But fortunately there are a lot of online resources to help – local business directories, Internet directories, websites with information on trends and fashions. Also, large retail sites like Amazon and eBay provide information on market sectors and niches in which lots of their products and services are being sold.

In addition to using the Internet you may need to carry out some research on the telephone and in your local library, especially if your business is focused more on the local community rather than on the larger “global Internet” market.

3. Research Your Niche Areas

Once you have a list of niche markets in which you are reasonably confident you will need to estimate the size and business potential of each one. It’s easy to leave this step out, but if you do you could discover after spending a lot of money and doing a lot of work that you are trying to develop business in a niche which isn’t commercially viable.

Research each niche to find out about:

a) Likely level of customer demand

b) Commerciality (i.e. can you make money out of it?)

c) Niche Competition (who and how much)

One of the best niche strategy tools to help you with some of this research also happens to be free. It’s called the Google Keyword tool.

This Tool is most often used for internet-based businesses, but it can also be extremely useful for local businesses that market and sell off as well as on-line.

– Likely Demand for Your Product

Most consumers (domestic and business) today tend to use the internet to help them make decisions about what and where to buy. They do this by entering combinations of words and phrases (keywords) into Google and the other search engines hoping to retrieve helpful information. All the major search engines store these keywords in vast databases which can be interrogated to find how many people globally are searching for particular products or services.

This Tool will also provide you with ideas on other keywords and business niches that you might not have considered.

– Commercial Value

The Google Keyword Tool will also provide you with information on the commercial value of your niche. It does this by providing you with data on the prices that advertiser’s are willing to pay for Internet advertisements based on your keywords.

This whole area can be explored by spending some time investigating Google Ad words and Ad sense, but at this stage all you need to concentrate on are the Cost per Click (CPC) figures that the Google Keyword Tool provides.

– Competition

You can find out about global and local competition in your chosen niches by using the Google Search Engine’s “Advanced Search” feature.

Use your keyword phrases in the search engine to get information about the volume of potential competition. Investigate the search results on the first few pages. These are the main competitors you’ll need to try and outmanoeuvre. If you are focused on local marketing use the advanced search feature to include other appropriate keywords such as your geographic location (e.g. “Oxford”).

When you are carrying out your research work, don’t forget that many of the companies that show up as competitors may not really be serious competition for you because although they are selling products to your niche, they might not be treating it as a specialist area.

4 & 5. Build a Customer Profile and Develop a Product Proposition

By this stage you’ll have a very good understanding of your niche market and can begin to build profiles of your likely customers in this niche and produce marketing and sales materials specifically tailored to their needs.

It’s at this stage that you really start to differentiate yourself from your competitors. The two steps you need to take to achieve this will be covered in our next article on niche marketing: “How to Find the Niche Customers that Want to Buy Your Products”

Expanding Your Niche Strategy

Once you have started to make progress selling your products in one niche start working on another niche. For each niche you will probably need to change your marketing materials and messages a little bit, but you’ll be building on a foundation of knowledge and experience which will enable you to develop your niche strategy very easily to include other suitable niche markets

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Three Things You Should Do Before Launching a Pay Per Click Advertising Campaign

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In business, you have to stay current on the technology that is available to market and advertise products and services. Along with understanding the tools and options, a business has to be ready to use it to the advantage correctly. Many ad agencies want to follow the beaten path and are happy to take your hard-earned money for a standard job that won’t necessarily reach the customers that need to be reached. With a quality PPC campaign and some preparation, you can be sure you get the right exposure and needed traffic boost. Here are three things you should do before launching a pay per click advertising campaign.

1. Plan and organize information accordingly

• Using geographical regions

Many sites come with the option of setting geographical regions. Having these settings set precisely makes a paid search much more efficient and ends up saving money and prevents unqualified clicks which waste resources, squander potential first time opportunity, and discourage customers.

A paid search set up will work best when different groups and targets have been identified and targeted individually instead of a single burst of words lumped together into one. This allows for multiple intake via different logic paths as well as provides you a method of tracking and analyzing that will come in handy down the road.

• Using negative keywords

Taking some time to hone in on your particular service will reveal the correct keywords as stated above. However, some ideas are too broad and will divert too much traffic away from your intended audience as well as lead to unsuccessful searches. Creating a list of words that are affiliated with your product or service but rule yours out, called negative keywords, is a good way to focus the search “lens” and make sure you are zeroing in appropriately.

2. Tracking

If you have done the aforementioned tips you will be able to track your progress in the form of valuable data. This data will give you click rates, location, and be able to show you which of your online ads in your campaign are getting the job done and which ones need to moved elsewhere. The use of data allows for a fluid and living process that can fine tune itself and continue to increase in efficiencies and effectiveness.

3. Optimized websites

You can do all of the previous steps and miss the point that counts by having a badly set up or unappealing website. Having sites that are well updated with interesting content, good copy, strong calls to action, and solid logos and branding will be essential to converting clicks.

Use these three steps before you set up your ad project and watch your success increase.

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Sales Keywords – Hunting Keywords For a Sales Resume

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Sales keywords, strategically placed on your sales resume, can make or break your job search. Keywords are the buzzwords and industry jargon that tell database screening software that you just might be the right candidate for the job. They are the words employers are searching for to establish that a candidate has a background suitable for a particular opening.

If you’re in sales and if you want your resume to result in invitations for interviews, you need to know what particular keywords are relevant to your situation. Where do you find those critical keywords for your sales resume?

Look First At The Job Description

Just seen an advertisement or online posting for a position opening in sales that looks appealing? If so, you’ve also found the perfect place to search for relevant keywords for your sales resume. Most advertisements will list not only the responsibilities of the job, but they will point to a wish list of qualifications and characteristics the company would like to see in candidates. The critical keywords are there for the picking – and they’re already optimized for the position.

Sales Keywords – Real World Examples

For example, as I write these words I’m looking at the corporate website for the General Electric Company. I initiated a job search on their “career page,” and up popped an opening for a Sales Executive – CDS Sales. Reading under the category Desired Characteristics, I found the following (excerpts from the website, with my underlining of important keywords):

– Minimum of 6 years of healthcare enterprise or corporate selling / business development experience in integrated solutions (IT, data, content/programming, education, marketing).

– Robust interpersonal skills, with evidence of teamwork and collaboration.

– Solid process orientation, demonstrated resource management and allocation experience, and the ability to perform multiple tasks simultaneously.

– Experienced in relationship management with CXOs, brand teams, medical affairs officers, product team leaders and department heads.

– Knowledge of pharmaceutical marketing, healthcare communications, compliance in ACCME, DDMAC, HIPAA, OIG.

If you were to apply online to GE for this job, your resume would be scanned by software looking specifically for these keywords. If your resume lacks most, some or all of these sales keywords, you are at a competitive disadvantage – even if you’re qualified for the position.

Looking Elsewhere for Sales Keywords

Even if you’re not applying to a specific job opening, you can still use job ads and online postings for keyword ideas to improve the visibility of your resume to computer eyes. Consider the following sources for more ideas…

1. Read newsletters and trade magazines dedicated to your industry or discipline.
2. Have a conversation with recruiters specializing in your industry or profession.
3. Consult with the U.S. Department of Labor’s Occupational Outlook Handbook. You can find a copy at most libraries and online.
4. Visit online forums and discussion groups that cater to your profession or industry.

Heads-Up: Only Use Keywords On Your Resume That Are Applicable

Before you place any keyword on your resume, take a moment to make sure you’re comfortable with the term, and that your experience with that term is relevant. Always assume the worst: in this case, that you will be asked pointedly to expand on any and all technical jargon you embed in your resume. Be comfortable with these keywords, this jargon, or don’t use them.

You do not want to stand there dumbfounded in an interview because you can’t define matrix management – even though the keyword is woven throughout your resume.

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Targeted Website Traffic Tips

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The main difference between normal internet visitors and target visitors is that targeted visitors have a particular objective in mind while non-targeted visitors are just browsing the internet without having a specific goal. Targeted website visitors usually look for a solution to a problem and they are browsing your website because they believe you have what they are looking for. In simple terms, targeted website visitors are those individuals that visit your website with the objective of performing an action.

Best Targeted Website Traffic Tips

Search engine traffic: Search engine traffics are highly targeted because people use them for a reason. One can easily differentiate between targeted visitors and normal visitors by looking at the keywords or keyword phrases they use to search. For example, people who search for valentine gifts are more likely into finding general ideas about valentine gifts while folks searching for the best valentine gift for men want something more specific.

The most effective way to increase your targeted website traffic from search engines is to use long tail keywords or keyword phrases since people using more than two or three words in their search engine search are usually looking for something specific.

Social media networks: Not so long ago, traffic from social media networks was considered as normal and while this is not wholly wrong; things have changed greatly the last couple of years. Major social media sites like Facebook, Pinterest, Twitter and Google+ are improving their algorithms to make social media traffic more targeted.

It’s important to note that Pinterest has launched a feature that shows you pins related to what you have “pinned” and “liked” in the past and this improves your possibilities of interacting with these pins since they are closer to your likes.

What’s more, when searching for new followers on Twitter for example, one can use several different tools to refine their search and find specific people that meet certain demographic characteristics. In simple terms, there are simpler ways to discover those users that are targeted for your business or websites from the huge mass of Twitter users.

In addition when it comes to advertising on Twitter, Facebook or LinkedIn you can target your advertisement to a very specific group of individuals and make your campaigns targeted.

Mobile traffic: While mobile traffic is somewhat the same as search engine traffic, it is wise to note that if you are after targeted website traffic from mobile users you need to have a mobile-friendly website otherwise it will not be easy for you to reach mobile visitors.

Top search engines are very serious about mobile traffic and if your website is not mobile friendly it will not be included in the search engine results. In other words, your websites will have zero chances of achieving high rankings on mobile search.

Content marketing: Content marketing is the most effective way to gain targeted website traffic. Without the right content market strategy you cannot achieve anything with the techniques mentioned above. Content marketing is what you need to drive traffic from mobile and desktop and create more interaction in social media networks.

Bottom line

Targeted website traffic is very vital for an online business or a website as they have more chances of performing an action than non-targeted traffic.

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5 Tips to Improve Website Visibility for Better Google Ranking

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Most people who start building their first website believe that as soon as their website would go online, there would be a flood of people visiting it and bringing new business to them. In reality, this does not happen like this. A new website is just like a shop in a big desert. No website is by default visible to anyone. All our Search Engine Optimization efforts have only one purpose and that is to increase the website visibility. It is therefore at the core of SEO. However, first, we should understand what website visibility is. Even before we talk about how visible is a website to search engines, we should note how people interact with search engines. They type certain keywords in the search box and the search engine presents the results page called Search Engine Results Page (SERP). The domains shown higher on SERP are more visible than the ones below. It shows a relationship between website visibility and keywords. Now we can define it.

What is Website Visibility

Website visibility is calculated in percentage AND with reference to certain keywords. There is no such thing as perfect visibility. Whenever we say visibility it means visibility for a “set of keywords”. So, for example if we are targeting 100 keywords, our domain visibility would be based on those 100 keywords. If our website has a visibility score of 10%, it would mean there is a 10% chance that someone would click on our website if the person types one of those target keywords. The SEO tools which tell a visibility score such as SEMrush or SEO Profiler, ask you to enter the keywords for which you want to know your visibility. The selection of the keywords is therefore crucial for the website visibility score you would get. If you poorly chose the keywords which are less competitive and of less value to your business, you might get a higher visibility score. However, this higher visibility score would not be so fruitful for the business. Now I assume that you have selected the profitable keywords after a proper research and your visibility score is perfectly valid then this is the time to discuss how can we improve the visibility. Here are the five actionable strategies:

1. Remove Errors and Mistake from Your Website

This activity is also called “technical SEO”. Search engine hate websites with errors such as broken links. The first thing you should do is to remove all errors. You can find errors by using tools such as screaming frog or deep crawl. Not only the errors but also the slow websites cannot get good Google ranking. GTmetrix is a free tool which not only tells the speed of your site but also suggests how you can improve it. Use this tool and act accordingly. Also, not following Google guidelines would be a big mistake. Some people argue that Google is not a law. That is correct but because you are relying on Google to get the traffic, you must follow their SEO guidelines or you will be penalized.

2. Put High-Value Contents

If you want to make search engines happy, then make your website readers satisfied with some valuable and well-researched contents. Since to get higher Google ranking, you are competing many others in your niche, you have to beat them with the depth and value of your contents. Do not just re-phrase the contents from other websites. Create your contents and publish regularly. Consider contents as the blood of the body of your website. When writing contents, focus on your audience. But for this, you have to do some hard work. Do the following:

i. Think about your target customers. Who are they what are their problems and issues. Most website owners have an only vague concept of their clients. They think of just some random people interested in their products. You should clearly and precisely define your target clients and build a “customer persona” for your business. Only then you can target them in your campaigns.

ii. Go to Yahoo Answers, Quora and other similar websites and try to find out what questions, people are asking in your niche. These are their pain points and you have to address the answers to these issues in your contents.

iii. Now it is time to do some keyword research. First you should write down your objectives and business goals. Then find some profitable keywords using not only Google Keyword Planner but also some other tools. If you cannot afford a paid subscription, there are plenty out there which are free. This topic has been discussed elsewhere and also on my YouTube channel, so I leave it there. After you find the keywords, you should arrange them in groups and make a map of keywords to your website. Now it is time to write some contents.

iv. Before you start writing using the tool called Buzzsumo to get an idea of what titles are getting backlinks and social shares. Make your title and get some ideas of subheadings.

3. Link Building

Try to understand what is link building and how it differs from spamming. A backlink is a link pointing to your website from another site. You do not need thousands of backlinks as many people try to promote. You only need few but high-quality backlinks. The most important thing about backlinks is relevancy. These links should be coming from relevant websites. Now the point to note here is that the relevant websites are most of the time your competitors. However, if you try, you would find few highly relevant websites which are not your competitors. Do not just focus on websites with very high domain authority. If you do not know what a domain authority is, use two of your free daily searches on Moz website and find out the domain authority and page authority of any internet site. Do not get frustrated, link-building is a slow process and increasing the visibility of your website is a long term commitment. Therefore, just proceed forward, slow and steady, bit-by-bit. Also, try to earn links with your contents as mentioned above.

4. Social Media Engagement

Everyone knows that social media is important to get your website visible. However, there are some very critical points you should take note of and I will try to put only a short mention of those here in this post. It is because every single one of them needs further explanation and I will cover this in my future posts. Some of the important points are the following:

i. For a continuous visibility and traffic to your website, you need a constant engagement with your audience and not just occasional interaction. For this you need first to figure out what types of contents are needed for that. Also, there are certain engagement metrics in Google analytics which you must understand and monitor. Videos are also good for engagement. If you are shy of the camera, not a problem! Just screen capture videos are enough for engagement. These are three points and the rest will be covered in a separate post with an explanation to these three.

ii. If you find social media overwhelming, then use the tools such as coschedule or hootsuite.

iii. The last but not least is trying to find the “hottest” social media and focus on that. People have gained a lot of visibility, traffic and money from Facebook and LinkedIn in good times. However, now, in my opinion these two are dead dogs for small businesses until you pay them a huge sum of money. However, the Facebook advertisement is still cheap and if you know how to make a good custom or lookalike audience for Facebook ads then you can try that and tweak that until you get results.

5. Promote Your Business Website Locally and outside of online media.

There are still a huge number of people who prefer paper format. There are many local magazines out there which have a large circulation and advertising there could be on a budget or even free. You can talk to your council or local clubs and you might be able to get a free advertisement or at a nominal price.

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