As It Happened – Relationship Status Investigation

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Sometimes I wonder if technologies have helped us in making our life simpler or it has made it more complicated. Whether social media and social applications are meant to bring us closer to one another or to drift us apart? What do you need to know about an individual before you start giving your trust to them? Do you think if you talk to people once in a month, chat with them on WhatsApp every day and meet them once or twice in a year, is enough to trust them? If your answer is yes, then read further.

It was Friday night at around 11 PM when I received numerous messages on my WhatsApp from my friend, Sheetal Katkar, asking me to investigate about and get some information about Dronesh Mishra, who is based out of Nagpur. I was feeling very sleepy and at that point of time, I didn’t even care to read the entire text.

I know Sheetal for last 12 years. We might not be best of the buddies but we know enough about each other to fit into the definition of friendship. She is from Nagpur. In last 12 years, there were occasions when we didn’t communicate with one another for a couple of years and there were occasions when we stayed in touch on a daily basis for 7-8 months in a year. Sheetal is 35 years of age and working in Bangalore in the back-office of a leading bank.

Next day morning while taking my morning tea, I read the entire text shared by Sheetal on my WhatsApp. However, I decided to verify few details before wearing my investigation hat. “Who is this Dronesh? Why do you need to know about him? How did you know him?” I asked.

“Dronesh is known to my sister, Pooja since December 2014. She found him on one of the leading matrimony sites. Pooja is working with Software Development Company in Bangalore; while Dronesh is working in Delhi with an IT giant. They want to get married. Only once did I meet this guy and I found him decent. He is in touch with me through WhatsApp. However, we don’t know much about him. We don’t know his address. We don’t know about his family. And most importantly, we don’t know if he is single or already married,” she summarized.

“What do you know about this guy”?

“Nothing”

“What does Pooja know about him? How often do they meet?”

“They have met on few occasions. They usually stayed in touch through WhatsApp, Google Talk, and daily phone calls. She knows about his family. He has widow mother. She knows about his job and about his future plans, etc. Having known to each other for last one year, now they want to get married. Even his mother is asking him to get married soon. He is already 35 years of age; while Pooja is 31 years old”.

“Okay. Message me his contact details”.

After about half-an-hour, I called her up.

“Sheetal, this guy doesn’t seem to exist. There is no one with this name on Facebook, or Twitter, or LinkedIn, or Instagram, not even on any Job Portal”.

“That’s what. He is not on social media sites. He says that he don’t like to be on FB and Twitter, it’s waste of time. He doesn’t want to be on LinkedIn because he doesn’t need it. That’s the challenge. How can we find out about him without his knowledge? We don’t have common friends. Pooja has already spoken to our parents and they have given expressive approval but even they need to meet his family and parents”.

In today’s world, when CEO’s of Fortune 500 companies are on LinkedIn; when everyone is on FB and Twitter, he is not there. He is working for an IT organization. That’s very strange. But what should I do now? That’s my challenge.

Let’s take help of another App, Truecaller. As I key in the number, I found the name of some Ranjeev Singh Thakur. I thought maybe Dronesh has taken help from his colleague or friend to get a phone number on their name, probably when he was new to Delhi. But it made my work a bit more difficult. The Social identity of Ranjeev Singh Thakur can either be Ranjeev Singh Thakur, or it can be Ranjeev Singh or maybe Ranjeev Thakur.

Let’s try.

On LinkedIn, I found FIVE profiles with the name of Ranjeev Singh Thakur – TWO profiles with Display Pictures (DP’s) and THREE without Display Pictures. I downloaded both DP’s and sent to Sheetal and asked her to identify if one of them is Dronesh. To my surprise, she identified one of them as Dronesh.

“Are you sure”, I asked. In a case of any doubt, ask your sister to reconfirm.

After half an hour, she called back and reassured one of them as Dronesh.

For a moment, I was speechless and didn’t know how to react and what to say. The guy Pooja was meeting as her probable future husband, Dronesh was in real Ranjeev Singh Thakur. He wasn’t working with IT giant, as claimed by him but working with a Financial Service Company as Area Sales Manager.

Anyways, I called up both the sister, took them in a conference call and broke the news. They were equally shocked as I was.

Another fact that I found from his Twitter post was a fact that he was married 2011. Whether he is still married or not, I am not sure but he was married in 2011. Ranjeev has created a Gmail account with the name of Dronesh Mishra and he was using this identity to register on matrimonial and other social sites. Through this identity, he was communicating with at least ELEVEN females from across India.

At the end of it, I was uncertain of my emotions. Should I feel happy to have saved the life of a female OR should I feel sad for creating more problems for her?

The investigation was one part of this story. The complicated and more dangerous part was the confrontation, realization, and acceptance. At first, Dronesh refused to accept his identity as Ranjeev. But when we asked him to show his passport or Pan Card or Bank Account Statement, he accepted it. He apologized to Pooja and asked her to marry him. He further said that he has divorced his wife in 2013.

Pooja was hurt. She felt cheated. She didn’t want to keep any communication with him. As we say in the language of social media, she blocked his number. He wasn’t an easy net to crack. He began to stalk her. He threatened her to leak their intimate pictures and videos on the internet. Finally, we took the help of police. At the time of writing of this story, he is in jail for last SIX months.

From this case, few things are very clear –

1) Though there are no right or wrong ways of dating and while dating you don’t carry identify or address proofs. Yet, I think you can find the real identity of an individual after 2-3 meetings.

2) On one side, where social media has given a platform to increase your visibility and create your personal brand; it has also given new masks to fraudulent people and criminals to hide their identity.

3) We are living in the age of selfies; where we like to capture everything around us, capturing our every special moment, however, use your personal judgment to decide the line of control. You don’t need to capture everything.

4) No matter what is your age; relationship development takes time. Where you find someone rushing into things then that is an indication for you to be alert and extra cautious. Relationships are another name of patience.

5) Lastly, break-ups, hurts, cheating, are parts and parcel of life. Don’t let it dent your passion for life and love for yourself. It is not an end of a world. It is a new beginning.

Had you been in the place of Pooja, how differently, you would have handled this situation? Do you think she could have handled in a better or a different way?

(This story is based on a true incident. Names of people and places have been changed to protect the identity.)

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SEO Tools Everyone Should Be Using

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In the game of search engine optimization, there are winners and losers. The difference between them is their rankings. Planning your strategy is one factor; monitoring your success on search engines is another. In 2018, the game has changed yet again.

Some entrepreneurs choose to consult a digital marketing firm for their SEO strategies. However if you’re prepping yourself to see how well your site is doing on search engines, you can familiarize yourself with the best tools for SEO.

Mind you, some tools are paid and some are free. Nonetheless, these tools are the best of the best and up-to-date, so it’s most likely worth investing in.

Searchmetrics

Searchmetrics provides analytics for SEO, backlinks, and social media. They have a set of collected data per website, giving you insights and trends in backlinks, SEO visibility, and the like.

They also provide a weekly ranking for keywords, which is good for measuring which keywords your website should rank for. Searchmetrics gives insights on overall search trends.

Google Webmaster Tools

Google Webmaster Tools is a free toolset that helps you understand what’s happening on your website. It also explains the essentials of Google search, and helps you comprehend the way Google sees your site.

One of its features allows you to browse an article the way Google perceives it. This allows you to step up your SEO game especially if your campaign is doing poorly. The data you collect from this feature can help you adjust the webpage for better results.

SEMrush

SEMrush is a free tool for keyword research. The website offers many toolkits including an SEO toolkit. One of its top features allows you to plug in different web pages to see how they’re ranking for which keywords, how that page ranks for a certain keyword, particular keywords’ monthly search volume, and the like.

Additionally, SEMrush also lets you research appropriate keywords, compare your page’s performance to your competitors’, analyze backlinks from other websites to yours, and play on similar on-page SEO opportunities.

UpCity SEO Report Card

This tool allows you to analyze how your website ranks against your opponents. Like an actual report card, SEO Report Card gives you an assessment of your rank, link building, on-site analysis (how well you fused your keywords throughout your site), website accessibility (your site’s load time and ease of accessibility for crawlers), trust metrics, and current indexing (the number of your site pages that have been indexed).

This tool is free, and all you have to provide is some contact information like your name, email address, phone number, and website.

Seobility

Seobility shows you how well or badly your website’s SEO optimization is performing. They have various features like SEO check (checking your website and giving you tips for better SEO), keyword check (showing you how your page is optimized for your keywords), SEO compare (comparing your page and another for the same keyword), and ranking check (checking your page’s rank for any keyword).

Seobility has automated website crawling that checks your website while following all backlinks, monitors your emails, and detects errors in content and the structure of your website.

Managing your SEO campaign is a lot easier with the help of some of the best SEO tools on the internet. Paying for some tools is better than blindly diving into optimization practices that don’t work and not understanding how your business can profit. You can always consult a digital marketing firm to assist you with these, along with your campaign.

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The Easy Way to Achieve High Sales With Affiliate Marketing

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Selling products for commission has always been a popular way to make money online.

Selling other people’s products this way is known as affiliate marketing. This is because to make money you have to sign up as an affiliate and earn money through marketing their products.

Affiliate marketing can be something you do just to earn some extra money through your website, or as a way to earn all your online income.

There are affiliate marketers working online who are known as super affiliates. The best known of these is Rosalyn Gardner who earns around $500k/year as an affiliate marketer.

How to Market Affiliate Products.

The best way to be able to market a product is by owning it. That way when you’re writing about it, you know exactly what you’re talking about.

But it’s not always possible to own every product you promote. For instance, if you have a diet and fitness site and you want to promote a treadmill that costs thousands $$$, it’s not practical to buy it first. Yet these items can earn you hundreds $$$ with just one sale.

Instead you can read online reviews, sales pages and visit forums where they’re talking honestly about the product. This will give you a clear understanding of the product and what it can do, how it can benefit customers and what its limitations are.

When you’re researching a product, it’s best to make a copious amount of notes and condense them down to the information you need, rather than not make enough notes and not be able to write enough about the product.

When you’re marketing a product, you need to be promoting the benefits of owning the product, rather than describing what the product can do.

For instance, years ago, when MP3 players first became popular, every company was promoting the “features” of their players rather than the benefits of owning it. They talked about sound quality and how many megabytes of storage their devices had. But none of this meant a great deal to their customers.

Then along came Apple with their first MP3 player and marketed it by describing the benefit of owning it by simply saying, “a thousand songs in your pocket”

Bam!

Their iPod outsold all the other MP3 players.

Self-help guru Tony Robbins says that sometimes we’re more inclined to run away from pain rather than run towards pleasure.

So when marketing a product you can also start by describing the “pain” the reader might be feeling because they don’t own the product before going on to talk about how their problems (pains) will be reduced/solved once they own the product.

But all this begins with understanding what your customers want.

What does someone want if they’re thinking about buying a treadmill?

• Not having to walk outside in bad weather?
• Easier than walking on uneven ground outside?
• Don’t have to drive to the gym?

Naturally anyone buying a treadmill wants to get fit. But if that’s all they wanted, they’d simply put on a pair of running shoes and head off out the door or they’d drive to the gym.

But there’s something that compels them to buy their own running machine and it has to be more than the desire to run, because running is free, yet treadmills cost thousands.

Understanding how your customers think is paramount if you want to make money with affiliate marketing.

So begin by looking for products/companies that offer an affiliate program. Or join an affiliate network that offers hundreds and thousands of products you can promote for hundreds of different companies, all through one account.

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6 Must Use SEO Tools for Website Analysis?

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Online marketing is the fastest way of advertising to educate, promote, or market a product and services. And if you have to own website of products or services, then you must raise popularity among people for promoting your goods. If you have less time to in doing this, then you must use some web marketing tools for faster process.

Promoting in search engines like Google, Bing, Yahoo, etc., and Social Networking Sites will definitely increase product visibility in short span. But you need to use some Search Engine Optimization (SEO) tools to analyze and boost up the process.

1. Google Analytics Tool:

This powerful analysis tool is available for free from Google. You can generate detailed reports regarding blog or website traffic, keywords, visitors, landing pages, bounce rate, time on site and many more. Google Analytics is the most popularly used SEO Analysis tool with wide range of features and options.

2. Google AdWords Tool:

Another demotic and strong keyword analysis tool from Google. This SEO tool finds out the best searched keywords in Google search engine results. Keywords can be filtered out in three possible ways – Broad, Exact and Phrase matches. You can also get keywords related to a specific website. Enter any specific keyword(s) of your choice and get global & local monthly keyword searches.

3. SEOQuake:

SEOQuake is an add-on or extension for internet browsers like Mozilla Firefox and Google Chrome. This is the most popular browser extension for website analysis. Using this tool, you could know the no. of inbound & outbound links, indexed pages, nofollow attributes, Page Rank, and much more of a particular web page.

4. BacklinkWatch:

This is a free and advanced backlink checker that generates details such as No. of backlinks, Google PageRank, and Nofollow attribute. BacklinkWatch takes data from Yahoo! web index and analyzes the web page.

5. SEMRush:

This is yet another online analysis tool which delivers the competitors keywords and links in organic and paid Google search results. This is developed by SEO Quake Company. There are two ways to analyze the competitors – Free and Pro. Free user gets only some basic keywords and urls of your site. But SEMRush Pro user gives you the detailed report of about 300 queries a day and 10,000 results per day. You can even download the report in Excel and CSV files.

6. iBusinessPromoter (IBP):

IBP is the top and best SEO software available today with bunch of analysis tools for website promotion and optimization, search engine tactics, and track the results of your internet marketing and SEO activities.

You can also submit links to all important search engines, directories, Social Media and Networking sites.

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7 Proven Ways To Make Money Online

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The internet continues to provide new and innovative ways to start and grow your business. Whether you are looking to add another revenue stream, become your own boss or simply work from the convenience of your own house. It provides you with a large and diverse customer base, efficient and cost-effective marketing channels. It also allows you to deliver your goods and services to customers hassle-free. There are several strategies you can use to make money from internet businesses. The best thing is that they are diverse and cater to just about any interest and activity out there. From content creation and creative services to selling your own merchandise, the internet makes it possible to achieve your dreams of making money from your own business.

1. Content Creation

You might have heard the saying that in the world of online business content is king. Well, the only reason you hear it so much is because it is true. If you are good at creating high-quality content then there are a lot of people who are ready and willing to pay you to create content for them.

2. App development

Today people all over the world have smartphones, and this number will continue to grow. If you a programmer and you have a knack for creating apps then this is an opportunity you can tap into. By creating applications especially those that help solve a problem then you can sell or monetize your app.

3. Affiliate marketing

Another way to make some money from the comfort of your couch is to sell another company’s goods and services for them. All you do is set up a website and create content that will draw in customers and encourage them to buy the products. You can also leverage your social media audience to increase sales. Remember the more you sell the more commission you will receive.

4. Sell your own goods

Do you have a knack for creating stuff? All you need to do is create a website and start selling. Social media platforms such as Facebook and Instagram also provide you with a great opportunity to sell. Just take pictures of your products, upload them and sell.

5. YouTube videos

Are you good on camera? Then you can create video content on YouTube. All you need is to create good content and upload it. You can cover anything from video tutorials to viral news.

6. Sell on Amazon

Another channel that you can use to great effect is Amazon. You can leverage their already customer base and distribution channels. The good thing about Amazon is that here you can sell normal household stuff and make a decent income without a huge investment.

7. Online Courses

If you have experience or you are skilled at something and you feel like teaching is your passion then you can do it online. From cooking to programming there are lots of people out there willing to pay you to teach them a thing or two.

As a writer, I have been able to move out of my parents home and I’m on my way to financial freedom. The best thing is that I’m able to earn by creating content. The best thing is that I earn a living doing what I love most. As you can see there are many ways to make money on the internet. The good thing is that unlike brick and mortar businesses you do not need a huge investment, just a computer with internet connectivity and some willpower.

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Free Local SEO Tools That Belong in Your Kit

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What a lot can change in just a few years! When I wrote the original version of this post in January 2014, the local SEO industry didn’t have quite the wealth of paid tools that now exists, and many of the freebies on my previous list have been sunsetted. Definitely time for a complete refresh of the most useful free tools, widgets, and resources I know of to make marketing local businesses easier and better.

While all of the tools below are free, note that some will require you to sign up for access. Others are limited, no-cost, or trial versions that let you get a good sense of what they provide, enabling you to consider whether it might be worth it to buy into paid access. One thing you may notice: my new list of local SEO tools offers increased support for organic SEO tasks, reflective of our industry’s growing understanding of how closely linked organic and local SEO have become.

Now, let’s open this toolkit and get 2018 off to a great start!

For Research

US Census Bureau Tool Set

Looking to better understand a target community for marketing purposes? You’ll find 20+ useful resources from the US Census Bureau, including population statistics, economic data, mapping and geocoding widgets, income and language information, and much more.

Client Onboarding Questionnaire & Phone Script

Onboarding a new client? Reduce repetitious follow-ups by asking all of the right questions the first time around with this thorough questionnaire and easy-to-follow phone call script from Moz. Includes helpful tips for why you are asking each question. As local SEO veterans will tell you, a missed question can lead to unhappy (and costly) surprises down the marketing road. Be sure you have the total picture of an incoming client in clear view before you begin strategizing.

Location Information Spreadsheet

Vital when marketing multi-location businesses, this free Moz spreadsheet will ensure that you’ve got all the info at your fingertips about each locale of a company.

*Pro tip: When working with large enterprises, be certain that the data you’re inputting in this spreadsheet has been approved by all relevant departments. It’s really no fun to find out six months into a marketing campaign that there’s internal disagreement about company NAP or other features.

Local Competitive Audit Spreadsheet

Now we’re really getting down to brass tacks. When you need to look for answers to the perennial client question, “Why is that guy outranking me?”, this free Moz spreadsheet will help you document key competitive data. The end result of filling out the sheet will be two columns of stats you can compare and contrast in your quest to discover competitors’ ranking strengths and weaknesses. Need more guidance? Read my blog post in which I put this audit spreadsheet into action for two San Francisco Bay Area Chinese restaurants.

Manual GeoLocation Chrome Extension

Watch Darren Shaw demo using this tool to show how a local pack changes when a user virtually crosses a street and you’ll quickly understand how useful this Chrome extension will be in approximating the impacts of user-to-business proximity. Works well on desktop devices.

Our industry still hasn’t fully recovered from Google removing the Local Search filter from its engine in 2015, and I still live in hope that they will bring it back one day, but in the meantime, this extension gives us a good sense of how searcher location affects search results. In fact, it may even be a superior solution.

The MozBar SEO Toolbar

Local businesses in competitive markets must master traditional SEO, and the free MozBar provides a wonderful introduction to the metrics you need to look at in analyzing the organic strengths and weaknesses of clients and competitors. On-page elements, link metrics, markup, HTTP status, optimization opportunities – get the data you need at a glance with the MozBar.

Google Advanced Search Operators

Not a tool, per se, but the best tutorial I have ever seen on using Google advanced search operators to deepen your research. Dr. Pete breaks this down into 67 steps that will enable you to use these search refinements for content and title research, checking for plagiarism, technical SEO audits, and competitive intelligence. Be totally wizardly and impress your clients and teammates, simply by knowing how to format searches in smart ways.

Google Search Console

Apologies if it already seems like a no-brainer to you that you should be signed up for Google’s console that gives you analytics, alerts you to serious errors, and so much more, but local SEO is just now crossing the threshold of understanding how deeply connected it is to organic search. When playing in Google’s backyard, GSC is a must-have for businesses of every type.

BrightLocal’s Search Results Checker

This popular tool does an excellent job of replicating local search results at a city or zip code level. In some cases, it’s best to search by city (for example, when there are multiple towns covered by a single zip code), but other times, it’s better search by zip code (as in the case of a large city with multiple zip codes). The tool doesn’t have the capability to recreate user-level results, so always remember that the proximity of a given user to a business may create quite different results than what you’ll see searching at a city or zip code level. I consider this a great tool to suss out the lay of the land in a community, identifying top competitors.

Offline Conversion Tracker Form

Give this handy Whitespark form to anyone who answers your phone so that they can document the answer to the important question, “How did you hear about us?” Submitted information is saved to Whitespark’s database and tracked in Google Analytics for your future reference and analysis. For local businesses, knowledge of offline factors can be priceless. This form provides a simple point of entry into amassing real-world data.

For Content

Answer the Public

One of the best-loved keyword research tools in the digital marketing world, Answer the Public lets you enter a keyword phrase and generate a large number of questions/topics related to your search. One of the most awesome facets of this tool is that it has a.CSV download feature – perfect for instantly generating large lists of keywords that you can input into something like Moz Keyword Explorer to begin the sorting process that turns up the most powerful keywords for your content dev and on-page optimization.

Buzzsumo

Another great content inspiration tool, Buzzsumo shows you lets you enter a keyword, topic or domain name, and then shows you which pieces are getting the most social shares. For example, a search for wholefoodsmarket.com shows that a highly shared piece of content at the time of my search is about an asparagus and broccoli soup. You can also sort by content type (articles, videos, infographics, etc.). Use of Buzzsumo can help you generate topics that might be popular if covered on your website.

OSHA Standard Industrial Classification (SIC) System Search

Another interesting resource for brainstorming a wide pool of potential keywords for content dev consideration, OSHA’s SIC search returns big, comprehensive lists. Just look up your industry’s SIC code, and then enter it along with a keyword/category to get your list.

USPS Look Up a ZIP Code Widget

Working with service area businesses (SABs)? Note the second tab in the menu of this widget: Cities by zip code. When you know the zip code of a business you’re marketing you can enter it into this simple tool to get a list of every city in that zip. Now, let’s not take a wrong step here: don’t publish large blocks of zips or city names on any website, but do use this widget to be sure you know of all the communities for which an SAB might strategize content, link building, brand building, real-world relationship building, social media marketing, and PPC.

Schema/JSON-LD Generators

Rather than list a single tool here, I’m going to take the advice of my friend, schema expert David Deering, who has taught me that no one tool is perfect. In David’s opinion, there isn’t currently a schema/JSON-LD generator that does it all, which is why he continues to build this type of markup manually. That being said, if you’re new to Schema, these generators will get you started:

https://webcode.tools/json-ld-generator

http://microdatagenerator.com/generator.html

For Citations

Moz Check Listing

I can say without bias that I know of no free tool that does a better job of giving you a lightning-fast overview of the health of a local business’ listings. On the phone with a new prospect? Just plug in the name and zip and see how complete and accurate the company’s citations are on the sources that matter most, including the major local business data aggregators (Acxiom, Factual, Infogroup, Localeze) plus key platforms like Google My Business, Facebook, Yelp, YP, and more.

Literally at a glance, you can tell if inconsistencies and duplicate listings are holding a business back. It can also be used for competitive analysis, defining whether a clean or messy citation set is impacting competitors. The value of the free Check Listing tool becomes most fully realized by signing up for the paid Moz Local product, which automates aggregator-level listing management even at an enterprise level with hundreds or thousands of listings, and offers options for review monitoring, ranking analysis, and more.

Whitespark’s Local Citation Finder (free version)

The free version of this cool tool from our friends at Whitespark will give you a sense of how the paid version can help you discover additional places, beyond the basics, where you might want to get listed. It also analyzes your competitors’ citations.

For Reviews

The Hoth’s Online Business Review Checker Tool

You’ll have to sign up, but this free tool gives you an overview report of a local business’ reviews on a variety of platforms. This is a smart thing to do for every incoming client, to gauge reputation strengths and weaknesses. The state of a company’s reviews indicates whether it has an offline problem that needs to be corrected at a real-world structural level, or if its core challenge is a lack of strategy for simply earning a competitive number of positive reviews.

Free Review Monitoring

Need to know when a new review comes in on a major or industry-specific review site? Signing up for this free tool will send you email alerts so that you can respond quickly. Watch the little video and pay attention to its statement that the majority of unhappy customers will consider visiting a business again if it quickly resolves a complaint. Good to know!

Review Handout Generator

Another freebie from Whitespark in partnership with Phil Rozek, this very simple resource lets you enter some business info and generate a printable handout your public-facing staff can give to customers. Active review management has become a must in even moderately competitive geo-industries. How nice to have a physical asset to offer your customers to get more of those reviews rolling in!

Google Review Link Generator

Google’s local product has gone through so many iterations that finding a link to point consumers to when requesting a GMB review has been foolishly difficult at times. Whitespark helps out again, at least for brick-and-mortar businesses, with this easy widget that lets you enter your business info and generate a shareable link. Unfortunately, SABs or home-based businesses with hidden addresses can’t use this tool, but for other business models, this widget works really well.

For social

Notify

Whenever your business gets mentioned on Facebook, YouTube, Twitter, LinkedIn, Reddit, and a variety of other platforms, Notify uses Slack or HipChat to send you an alert. By being aware of important conversations taking place about your brand, and participating in them, your business can achieve an excellent status of responsiveness. Social media has become part of the customer service environment, so a tool like this comes in very handy.

Followerwonk

A free trial is available for this app which acts as serious analytics for Twitter. If Twitter is a favorite platform in your industry, definitely give this resource a spin. Understand the characteristics of your followers, find and connect with influencers, and use data to improve your outreach.

Character Count Online

I use this ultra-basic tool all of the time for three specific tasks. Some social platforms either have character limits and don’t always have counters, or (like Google Posts) truncate your social messaging so that only a limited snippet appear at the highest interface. Just plug in your text and see the character count.

And, of course, you’ll want a character counter to be sure your on-page title tags and meta descriptions read right in the SERPs.

My third use for this counter relates to content marketing. Most publications have character count parameters for the pieces they will accept. Here on the Moz Blog, we’re not into length limits, because we believe thorough coverage is the right coverage of important topics. But, when I’m invited to blog elsewhere, I have to rein myself in and be sure I haven’t galloped past that 800-character limit. If you’ve found that to be a problem, too, a character counter can keep you on-track as you write. Whoa, horsie!

So, what did I miss?

If you’re saying to yourself right now, “I can’t believe this totally awesome free local SEO tool I use every week isn’t included,” please share it with our community in the comments. One thing I know I’d love to find a free solution for would be a tool that does review sentiment analysis. Paid solutions exist for this, but I’ve yet to encounter a freebie.

My criteria for a great tool is that it makes work better, stronger, faster… or is that the intro to The Six Million Dollar Man? Well, Steve Austin had some amazing capabilities (and a cool 70s jogging suit, to boot!), and I’m hoping you’ll feel kitted up for success, too, with this list of free tools in the year ahead.

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Free Lotto – Wealth Making Without Any Investment

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Playing lotto was never as much fun as now, as these days it is can be played absolutely free of cost. As the opportunity of playing free lotto has been made possible with the advent of the Internet in the contemporary times, increasing numbers of people are logging in to free lotto service providers online and are making great sums of money.

The free lotto not only provides them with an ability to use their wits to the best but also to make undreamt amounts of money. This is the basic reason why the world of online gambling is among those great industries that is growing at a very fast pace and is making place in the hearts of all free lotto lovers.

Free lotto means great recreation

Free lotto is regarded in those online games that provide the users with immense recreation and serve as one of the best ways to entertain oneself. It has all the elements of being entertaining as it involves a lot of thrill, excitement, anticipations and of course intelligence and wit. If you are also a free lotto lover then you can consider itself as blessed as the free lotto are now available online as well making them all the more accessible for you.

The online free lotto portals make it possible for you to play the free lotto independently as well as in groups. That is, you can either choose to play on an individual level, planning your bets and picking your numbers all on your own or you can make the decisions in a group along with several other players. When you play in groups, then you also get to learn the various strategies that the others use for winning in the free lotto jackpots. You can make use of these tricks of the trade later when you play free lotto on an individual plane.

Learning tricks for a sure win

With time and experience you will learn a lot of great tricks and strategies of playing the free lotto. With the help of these tricks you will know how to make the best bets and how to increase the probability of your winning the free lotto. The strategies that are used are not so intricate but need to be well considered before the final bets are made or the numbers are picked.

Like you must always begin with lower jackpots and should try playing in groups so that there are lesser risk factors. Then you must try and pick up unique numbers and not the most common ones, or the ones that made you win most recently. These are the basic two tricks that you win learn in the very initial of playing free lotto online.

You can actually find a wide range of free lotto online including pokers, bingos, karaoke, red dog, and casino wars, two up, four card pokers, blackjack, fero and three card pokers. You can also play the Caribbean stud poker, Australian pontoon and the Chinese poker online. The best part of the availability of this free lotto online is that you can access them any time of the day and can play for as long as you want. As there are no restrictions pertaining to the closing as there are in the real casinos or are there any other conduct regulations.

So, you can feel at ease at your house and play the free lotto for as much as you feel like, betting unintimidated and earn as much as you want.

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Top 10 Must Have SEO Tools

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No SEO professional would deny that SEO tools makes life easy.  Right from keyword research to making reports after an SEO program, SEO tools are needed at every step of running a search engine optimization campaign. Here are some SEO tools that you must have in order to run an SEO campaign:

• Ranking Tools: Google Rankings, Yahoo Search Rankings and Alexa Page ranking tools are ranking tools you can consider. 
• Page Rank Tools: you can use Page Rank Tool to check the Page Rank of websites. It will query and return Google Page Rank values for submitted URL from various Google datacenters. 
• Keyword Suggestion tools: Keyword research is the first step to every SEO campaign. A keyword research tool is a must have. Google AdWords Keyword tool, Google suggests and Search term researches are valuable ones.
• Domain Dossier: investigates domains and IP addresses. 
• IP Address report: checks for a duplicate Class C block or Class C subnet IP address in a list of websites, these can be either hosted affiliate and internet marketing sites or potential reciprocal link exchange partners.
• Link popularity checker: is one of the best ways to quantifiably and independently measure your website’s online awareness and overall visibility. Simply put, link popularity refers to the total number of links or “votes” that a search engine has found for your website.
• Backlink Check Tool: is a tool is to check your backlinks and the anchor text used in those backlinks.
• Cache.it: besides searching and finding cache pages, it also gives a graphic view of the results over a period of time. 
• Copyscape: looks for copies for your page on the web. 

Atom & RSS Feed Validator: is a validator for syndicated feeds. It works with RSS 0.90, 0.91, 0.92, 0.93, 0.94, 1.0, 1.1, and 2.0. It also validates Atom feeds.

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Top 9 Online Jobs & Part Time Work From Home For College Students, Housewives & Freshers

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Most people have certain unique skills that can be monetized. Also, you can re-skill yourself anytime nowadays. After starting to do these part time online works from home, your income would increase.

You can become a successful businessman / woman and increase your income and profits by starting these types of online businesses. These business ventures require little or no investment.

You can operate and sustain many of these business activities from your home. Even, if you are already employed, you can operate a small business. For many, these ventures can become a full-time business.

A few top proved and profitable part time jobs from home and small business ideas are listed here, which would suit the skills, knowledge, and temperament of different types of people. Here are some excellent online business ideas here for everyone.

You can start a small business on your own. You can set up a home office. You can utilize the workspace at your home.

Most of the times, a fast/reliable Internet connection, a computer, phones and the required skills are all that is needed to start a small online business.

Profitable Home-based Online Jobs For College Students/ Housewives/ Fresh Graduates/ Unemployed/ Working Professionals

1) Social Media Expert

You can offer your social media promotion and marketing services from your home to the small-scale businesses.

You may manage their Facebook, LinkedIn and other social media profiles, groups, and pages as a freelancer. You will be implementing the right methods for managing the posts, content, and followers.

2) Make Money From Home By Freelancing

One can earn money by offering various types of freelance services to the companies. Fiverr.com, Upwork.com, Peopleperhour.com, and Freelancer.com are some popular platforms for freelancers for getting projects. Numerous assignments and jobs are available for all kinds of skill sets.

Register at these sites as a freelancer to get projects. Technical services, website designing, content writing, logo designing, illustration, translation, proofreading, editing, ghostwriting, etc. are some sought-after areas for contract work.

Freelancing is one of the best online jobs for college students, fresh graduates, housewives and retired persons.

3) Creating a YouTube Channel

If you prefer online part time work and home based business ideas, then starting a YouTube channel is quite profitable.

Independent channels can be started by the users on YouTube and videos can be uploaded there for free. YouTube videos are highly popular. YouTube receives about a billion monthly visitors.

Videos showing and reviewing the latest gadgets, digital devices, electronics, cosmetics, etc. are very popular. You can create informative and entertaining videos, how-to video guides, videos on beauty/makeup tips, life and relationship tips, recipes, etc. that are highly profitable.

Most of us have seen advertisements while watching any video on YouTube. “Skip Ads” is clicked to watch an interesting video. This way the makers of the videos earn money. When the visitors play any video in which an ad is shown, the owner of the channel gains some money from Google. This process utilizes YouTube AdSense.

If needed, you can re-skill yourself anytime joining a short course, to learn the secrets of becoming a successful YouTube Channel owner.

4) Monetize Your Blog / Website Using Google AdSense and Affiliate Marketing

Do you have your blog/website where you have been posting great content? Does this site or blog have many visitors? If your answer is ‘Yes’ then you can start monetizing your blog. This is a profitable small business at home.

A great way to convert your blog into a source of income is using Google AdSense. Sign up for your Google AdSense account.

AdSense allows you to display ads on your blog or website. The ads are targeted at your website’s content. For including the AdSense ads to your website, you just have to add the script where you wish to display the ads. You can earn money if the site-visitors click on the ads to view them.

You can also register for affiliate programs. If your web content or blog post focuses on a specific topic, you can include affiliate ad links of products relevant to your content. If the reader clicks on the affiliate product link and purchases it, you will earn money as commission.

Amazon Associates Affiliate program is quite popular since Amazon.com has a vast range of products.

Monetizing your blog is a profitable part time work from home. Manage your blog or other’s blogs.

5) Online Tutor and Online Courses / eBooks

If you excel in the academics and can explain complex topics lucidly or have a flair for teaching you can become an online tutor. Earn money by sharing knowledge through online, virtual classes. You can teach and guide students online via video-calling.

Online tutoring is one of the best part time jobs from home.

You can work as an online trainer for your favorite subjects/skills. Also, if one is adept at creating videos and eBook, he/she can create online video courses and eBook courses. Reasonably priced online courses are very popular nowadays.

After creating eBooks, you can sell them via online retailers such as Amazon. Also, you can sell your courses, eBooks, and videos via your website.

6) Content Writing

A ghostwriter sells his/her articles or other written content to another party, without claiming any ownership or rights over those write-ups.

If you possess excellent writing skills, you can start your own writing business or work as a freelance writer. You can work as a content writer. This is one of the most popular part time work from home jobs.

For becoming a web content writer, you need to cultivate the proper reading, writing and research skills. You will get paid for writing creative or technical content such as reviews, articles, blogs, press releases, website content, social media content, etc.

Register at the freelance job sites and create your impressive online portfolio.

7) Editing or Proofreading

Proofreading and editing are necessary for all significant write-ups. If you are good in the languages and have good reading and writing skills, you can start your editing/proofreading business.

8) Translator

Vital documents or articles often require translation services. If you are good in English or other languages, you can earn money by working as a translator online.

Create your online portfolio and register at the top freelancing websites.

9) E-commerce Business

Selling products and services online is easy nowadays. Collect your chosen products from a wholesaler and sell them at higher prices via your websites or sites like Amazon or eBay. You can also ship your goods to Amazon, and it would sell and ship them to the customers for you.

If you can make various types of the latest jewelry or other exciting handicrafts or attractive soft toys, you can sell them on sites like Etsy.

This is a great part time work from home for housewives, fresh graduates, students and retired people.

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5 Points Worth Adhering To Earn Money Online Without Investment-निवेश के बिना ऑनलाइन पैसे कमाने का पालन करना

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The entire global economy is witnessing total uncertainty and unrest leading people to think about earn money online without investment. Some are sceptical and think it is simply not possible. However, the fact of the matter is – there are thousands of online opportunities available. You just need to devote sufficient time and find one.

Remember – the selection of a suitable and appropriate online earning option is a tricky affair. You got to keep in mind numerous aspects. Some of these are enumerated below:

It Is Suitable For People With Limited Cash At Disposal

There are several reasons for this suggestion. The most important one is – you just need to spend quality time in promoting other’s products/services. By providing the applicable affiliate links in the cyberspace, you can earn easily. The catch is – not all affiliate links provided by you will get you money. Instead, you get commission when someone clicks the link and makes a transaction.

Use The Available Tools Prudently

There are scores of tools available in the internet. You just need to employ these tools effectively. Most of them are available free-of-cost. This means you can earn without spending a single penny. The internet is flooded with web owners who wish to advertise their products online. These tools help you in tracing and reaching prospective customers.

When to Expect Monetary Rewards

Affiliate marketing is preferred by many mainly because it rewards them in quick time. When someone makes a transaction, your bank account gets credited with applicable commission. To earn money online without investment can’t get better than this.

Select Your Niche Products Judiciously

If you have selected the products correctly, you have won half the battle. You can win the rest half simply by applying your knowledge and skills. Yes, you can earn from any niche. However, the amount you earn increases manifold once you choose your niche products.

Have A Website Of Your Own

Instead of opting for any free-website service provider, it is better you invest in a domain name. It will give you the freedom to place applicable affiliate links the way you want. Ensure to get it hosted and registered. If you encounter any difficulty in this regard, take help of expert web designers. Always keep your content fresh and relevant. It will make your website search friendly in search engines. Make a habit to place articles having a direct relation with your product niches. According to SEO experts, it helps in generating huge traffic to your site. Have a better understanding about affiliate marketing if you want to earn money online without investment.

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